主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (6): 154-164.

• 文化与社会 • 上一篇    下一篇

北京5A级旅游景区国际感知形象:构成要素与差异性辨识

汪秋菊,刘宇,张弛   

  1. 北京联合大学旅游学院
  • 收稿日期:2016-12-22 修回日期:2017-06-03 出版日期:2017-12-15 发布日期:2017-12-13
  • 通讯作者: 汪秋菊
  • 基金资助:

    基于多模态网络数据挖掘的景区游客流量预测与预警研究;基于用户贡献内容的北京旅游目的地国际感知形象预警的研究

International perceived image of 5A-grade scenic spots in Beijing: elements identifying and differences analysis

  • Received:2016-12-22 Revised:2017-06-03 Online:2017-12-15 Published:2017-12-13

摘要: 本文以入境旅游者为研究对象,利用网络爬虫程序,采集Tripadvisor旅游评价网站社区发布的用户贡献内容,设计了旅游景区感知形象评价指数、好评率等指标,结合SPSS统计分析方法与文本分析方法,利用Leximaner软件识别北京5A级旅游景区感知形象构成要素,分析不同旅游景区、不同游客评价等级的感知形象差异性。研究结果表明,入境旅游者感知形象构成要素主要包含五个方面:“吸引物”、“体验”、“服务”、“人们”及“交通”等。慕田峪长城旅游区、天坛公园国际形象评价值最高,恭王府景区国际形象评价值最低;与游客评价等级1~3级关联密切的景区为:明十三陵、恭王府和故宫,入境旅游者对于景区提供的纪念品、食物、门票等方面服务并不满意。与旅游景区形象4~5评价等级密切相关的景区为:慕田峪长城、颐和园、天坛和奥林匹克公园,入境旅游者对于景区旅游吸引物、景区内部交通及接触的当地居民等旅游体验水平较高。

Abstract: Using web crawler program, and collecting user-contributed content of 5A-class tourist attractions in Bingjing from travel review sites of Tripadvisor, this paper uses leximaner software for text analysis, and identifies not only the dimensions of perceived image of inbound tourists to scenic spots, but also the differences of perceived image between different scores that tourists give. The results show that Beijing's perceived image of 5A-class scenic spots from inbound tourists mainly includes five aspects: "attraction", "experience", "service", "people" and "Traffic" and so on, Mutianyu Great Wall and the Temple of Heaven Park are of the highest value, Gongwangfu is the lowest one. Scenic spots that belong to 1 to 3 score is related to Ming Tombs, Prince Gong's Palace and the Forbidden City. Inbound tourists are not satisfied with souvenirs, scenic spots, food, tickets, etc. provided by scenic spots. Scenic spots evaluated 4 to 5 points are related to Mutianyu Great Wall, Summer Palace, Temple of Heaven and the Olympic forest park, and inbound tourists is satisfied with tourism attractions, internal traffic and local residents.