主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2018, Vol. 27 ›› Issue (02): 156-165.

• 文化与社会 • 上一篇    下一篇

日常生活空间的地方性建构及消费者感知——以成都顺兴老茶馆为例

刘彬1,陈忠暖2   

  1. 1. 四川大学旅游学院
    2. 华南师范大学地理科学学院
  • 收稿日期:2017-01-11 修回日期:2017-03-21 出版日期:2018-04-15 发布日期:2018-04-11
  • 通讯作者: 刘彬
  • 基金资助:
    城市轨道交通演变与商业空间的重构

THE PLACE CONSTURCTION AND CONSUMER PERCEPTION OF DAILY LIFE SPACEA CASE STUDY OF SHUNXING TEA HOUSE, CHENGDU

  • Received:2017-01-11 Revised:2017-03-21 Online:2018-04-15 Published:2018-04-11

摘要: 在全球化与地方化的相互作用下,城市内部的地方性消费空间日益复兴,以最具地方性代表的成都顺兴老茶馆为对象,援引地方及地方性建构的有关理论,采用质性的研究方法,从经营者和消费者两个角度探讨茶馆的地方性建构以及消费者的感知。研究发现,经营者通过对实体空间的营造以及舞台化的展演来完成茶馆的地方性建构;而作为空间使用者的消费者,主要是从实体空间、地方文化以及功能价值三个方面来对茶馆进行感知和体验,且通过对茶馆的感知与体验满足了消费者对地方文化的想象与期待;最终,在经营者与消费者的协商下,作为日常生活空间的茶馆被形塑为现代化的文化消费空间,促使传统的日常生活空间的现代化和全球化转型;此外,文章最后对此类空间的建构与消费提出批判性反思。

Abstract: Under the background of economic and cultural globalization, the interaction between globalization and localization has become more and more frequent. As a result, the local consumption space in the city is increasing day by day. Under this background, this paper based on the theory of place and place construction, we take the Chengdu Shunxing teahouse which is the most representative of the local place as research object, research on the place construction and consumers’ perception of the tea house from the two perspectives of operators and consumers by qualitative research methods. It is found that the place construction of teahouse is actually a process of the representation of local cultural symbols, and the achievement of representation of local culture are mainly through the building of material space and performance stage controlled by operators. Firstly, the operators create a strong local cultural consumption space through the use of a variety of local symbols for space and its environment to design. Then, the operators arrange a stage for Sichuan performance which make the local culture more poetry. Finally, in the operator's meticulous planning, the teahouse has become a Grand View Garden of local culture. While consumers who as the space users, their perception and experience of the tea house are mainly from the physical space, local culture and functional value of the three dimensions, and in the three dimensions, the consumers have a high degree perception on the physical space and the local culture, and give a positive evaluation in these two dimensions, but consumers’ evaluation of the functional value of the teahouse is low. The perception and experience of the teahouse to meet the consumer's imagination and expectations of local culture, and the consumers through the interpretation of cultural symbols in the tea house to complete the gaze and consumption of the other culture, and the consumers' perception and experience of the teahouse show a strong symbol consumption characteristics, which means that consumption is no longer a simple function of value, but to meet people’s social psychological and cultural needs. The process of consumers’ interpretation of various cultural symbols and cultural performances in the tea house is also the process of the consumption of the tea house space. Finally, under the negotiation of business operators and consumers, the tea house which as the daily life space is shaped as a modern cultural consumption space, it also promotes the modernization of the traditional daily life space and the transformation of globalization. At the end of this paper, a critical reflection on the construction and consumption of this kind of space is presented.