主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

WRS ›› 2018, Vol. 27 ›› Issue (05): 71-81.

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Analysis of Characteristics of E-shopping Behavior of ChengDu Residents—Viewpoints Based on Comparative Observation on O2O and C2C

    

  1.  
  • Received:2017-02-27 Revised:2017-06-07 Online:2018-10-15 Published:2018-10-09
  • Supported by:
     

成都市居民网络消费行为特征分析——基于O2O与C2C电子商务的对比视角

白硕1,杨永春2,史坤博3   

  1. 1. 南京大学建筑与城市规划学院
    2. 兰州大学资源环境学院
    3. Ghent University
  • 通讯作者: 白硕
  • 基金资助:
    国家自然科学基金项目:首都新机场建设对周边区域城市化进程的影响预测;“秦惠?与李政道中国大学生见习进修基金(CURE)

Abstract: Based on the questionnaire survey data, using linear regression and factor analysis method to compare the characteristics of e-shopping behavior of residents in ChengDu. The results show that:(1) Residents are influenced by gender,age,family period, occupation and so on and show obvious motivations including enjoying the process of shopping, cost savings, convenience when doing E-shopping.Compared with O2O,C2C is less limited by age, occupation and houseing conditions.(2) Residents are in favor of convenient factors and cost saving factors,which impacts the traditional theory of business partly. Compared with O2O,C2C tends to reduce distances and save time-costs,and in a state of higher sensitivity of space and time.

 

摘要: 基于问卷调查数据,采用线性回归、因子分析等方法,对比探讨了成都市居民O2O(Online to Offline)和C2C(Consumer to Consumer)网络消费的行为特征。结果表明:(1)城市居民在进行网络消费时受到性别、年龄、家庭周期、职业等因素的影响,享受购物过程、节约成本、方便快捷等动机明显。相对O2O网络消费方式,C2C网络消费方式受年龄、职业、住房条件等因素的限制较小。(2)居民对网络消费方便快捷类影响因子和成本节约影响因子赞同度较高,在一定程度上冲击了传统商业理论。相较于O2O网络消费方式,C2C网络消费方式更倾向于降低出行空间距离、节约时间成本,对空间、时间敏感性较大。

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