Abstract: The image is the soul and life of tourism destination, researchers and practitioners of Tourism pay great attention to it. Background of network information and rich network resources provide new perspective and material for tourism destination image research. Based on the review on related research literature of tourism destination image at home and abroad, this article takes the Huangshan Mountain for case and then analyzes the tourist reviews on TripAdvisor by using content mining software ROSTCM 6.0 and Finally obtain the tourism destination image of Huangshan Mountain disseminated on Internet. According to the results, We Put forward some suggestions about management and marketing of Huangshan Mountain and Hope can Provide theoretical basis and beneficial reference for scenic managers In terms of image positioning and tourism services and tourist experience.