主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (6): 131-142.

• 文化与社会 • 上一篇    下一篇

山岳型旅游景区敬畏情绪对游客行为意愿的影响研究——以杭州径山风景区为例

吕丽辉,王玉平   

  1. 杭州电子科技大学
  • 收稿日期:2016-11-30 修回日期:2016-12-29 出版日期:2017-12-15 发布日期:2017-12-13
  • 通讯作者: 王玉平

A Research on the impact of Tourist's Behavior IntentionBased on Awe Emotion in mountain Resorts——A Case Study of jinshan Scenery Area in hangzhou

  • Received:2016-11-30 Revised:2016-12-29 Online:2017-12-15 Published:2017-12-13

摘要: 摘要:在山岳型旅游过程中,敬畏情绪被认为是最主要的情绪体验,显著影响游客的行为意愿。然而,鲜有研究将具体的离散情绪作为影响游客行为意愿的驱动因素进行实证分析。本文以径山风景区为案例进行实证调研,运用SPSS、AMOS 等软件,提取游客行为意愿的4个维度,构建了敬畏情绪与游客行为意愿的关系结构模型,分析敬畏情绪对游客行为意愿各维度的影响作用。实证分析结果表明:敬畏情绪对游客的行为意愿具有显著的正向影响。其中,敬畏情绪通过满意度间接影响游客的口碑推荐意愿和重游意愿,但直接影响游客的分享意愿和溢价支付意愿。

Abstract: Abstract : In the process of mountain tourism, the awe emotion is considered to be the main experience, significantly influence tourists' behavior intention. However, there are few studies use the specific discrete emotions as driving factors for empirical analysis in influencing tourist behavior intention . This paper apply a case of mountain scenic spots in hangzhou jinshan for empirical research,using the software of SPSS, AMOS, extract the tourists' four dimensions of behavior intention, then using the structural equation model to build the relationship between awe emotion and tourist behavior intention, analysis the influence of awe mood impact on tourists behavior intention. Empirical analysis results show that the awe emotions has significant positive influence on behavior intention of visitors, besides, the awe emotion indirectly affect tourists' word of mouth recommendation intention and revisit intention will through satisfaction , and have direct impact on tourists' willingness to share and premium payment.

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