Abstract: Abstract: Fashion industry is an important drive of shanghai’s construction for the world International fashion capital. The successful cases of some international high-end brand combine self-development conditions and brand cyberspace together thus to promote its brand cognitive and brand image. This article compared brand cognitive and brand image, network flow and between international and domestic brand by means of questionnaire survey, and network flow statistic. Furthermore, it is aim to find out inadequate of domestic brand and finally put forward rational countermeasure and suggestion.