关键词: 旅华市场, 时空结构, 拓展策略, 泰国 , Visiting-China market, Spatial-temporal Structure, Development strategy, Thailand

Abstract: Thailand is one of Chinese friendly neighbors and strategic partners, Thailand Visiting-China market has been occupied an important proportion in the inbound tourism market in China. Under the background of bilateral cooperation in tourism, it has very important practical significance to analysis the Thailand Visiting-China market. However, the system research about tourist flow Spatial-temporal structure and development trend of Thailand Visiting-China market is still blank, so based on a large number of statistical data, using the time change intensity index, the seasonal intensity index, geographic concentration index and others quantitative methods, this paper analysis the structure characteristics and the evolution law of Thailand Visiting-China market from the space-time perspective. The results show that from the angle of time, Thailand tourism market has experienced four development periods from 1985 to 2010, which called slow development, tortuous development, recovery development and stable development. Tourist flow has experienced obvious fluctuation, strong fluctuation and stable fluctuation. The seasonal distribution is relatively concentrated, it concentrated from March to May and from September to October; From the angle of space, the geographical distribution of tourists is relatively concentrated. Tourists whose come from Thailand are mainly distributed in Yunnan, Guangdong, Zhejiang, Jiangsu, Sichuan provinces and some hot tourism cities such as Beijing, Shanghai, Guangzhou, Kunming, Chengdu. On this basis, several relevant development strategies are proposed for expanding Thailand tourism market.