主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (1): 85-93.

• 产业与布局 • 上一篇    下一篇

“快时尚”企业空间扩张路径及演化特征研究

高士博1,谷人旭1,王春萌2,许树辉3   

  1. 1. 华东师范大学
    2. 华东师范大学城市与区域科学学院
    3. 韶关学院旅游与地理学院
  • 收稿日期:2016-02-25 修回日期:2016-09-12 出版日期:2017-02-16 发布日期:2017-03-20
  • 通讯作者: 高士博
  • 基金资助:

    广东省哲学社科规划2013年度学科共建项目

Research on the Expansion Path and Evolution Characteristics of the "Fast Fashion" Enterprises

  • Received:2016-02-25 Revised:2016-09-12 Online:2017-02-16 Published:2017-03-20

摘要: 在经济全球化背景下,“快时尚”企业逐步成为服装零售行业的主流支撑力量,这一定程度上改变了人们的消费观念和消费行为。随着国际竞争格局日益激烈,“快时尚”企业纷纷涌现并不断在全球范围内开展空间扩张计划。本文基于企业空间扩张理论,采用案例分析法,以优衣库为研究对象,对“快时尚”企业空间扩张路径及演化特征进行探讨。研究发现:在空间尺度上,优衣库按照“企业区域内空间扩张、企业跨区域空间扩张、企业跨国空间扩张、企业全球化空间扩张”四个阶段进行空间扩张,并且在不同的扩张阶段呈现出不同的空间扩张特征,在企业发展早期主要以“接触式扩张”或“等级式扩张”单一扩张方式为主,随着企业不断发展壮大,出现“接触式扩张+等级式扩张”兼顾的多元化方式,这种空间扩张战略对我国“快时尚”企业走出去具有战略意义。

Abstract: In the context of economic globalization, the "fast fashion" enterprises gradually become the mainstream supporting power of the clothing retail industry, which partly changed people's consumption concept and consumption behavior, the current pattern of international competition is increasingly fierce, international "fast fashion" enterprises emerge and constantly in the global scope to carry out the space expansion plans. The paper uses the case study method to explore the paths and features of UNIQLO spatial expansion. Study shows that: from the space dimension, UNIQLO follows the "enterprise area spatial expansion phase, cross-regional spatial expansion phase, enterprises transnational spatial expansion phase, the global spatial expansion phase" four stages of the spatial expansion. It shows that different characteristics of the spatial expansion in different expansion stages, mainly including "contagious expansion " and "hierarchy expansion " and " contagious expansion + hierarchy expansion", and diversified expansion, etc. The strategy of spatial expansion will significantly enlighten that of Chinese "fast fashion" enterprises "going out".