主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (3): 147-156.

• 文化与社会 • 上一篇    下一篇

乌兹别克斯坦入境旅游者行为差异研究及其对丝绸之路旅游开发的启示

左冰,Olga Kim   

  1. 中山大学旅游学院
  • 收稿日期:2016-09-08 修回日期:2016-12-18 出版日期:2017-06-15 发布日期:2017-06-15
  • 通讯作者: 左冰
  • 基金资助:
    旅游发展与经济增长关系研究

Comparative Analysis of Inbound Tourist Behaviors in Uzebekistan and It’s Implication to the Development of Silk Road

  • Received:2016-09-08 Revised:2016-12-18 Online:2017-06-15 Published:2017-06-15

摘要: 随着旅游活动的全球化,跨文化旅游者的消费行为成为学界关注的热点问题。本文以地处丝绸之路黄金节点的乌兹别克斯坦为案例地,通过深入调研,分析了不同文化类别国家的旅游者在乌兹别克斯坦的旅游行为和感知差异,并借用霍夫斯泰德的文化差异理论对其进行解释 。研究发现:1、乌兹别克入境旅游者普遍年龄比较大,受教育水平高,停留时间长,更愿意花钱,并想获得真正的深度体验,寻找真实性;2、不同文化类别游客在旅游目的、旅行方式、停留时间、游览空间等方面具有不同特征;3、西方游客以精神性体验为主,关注文化体验和建筑,并希望在旅途中找到快乐;俄罗斯游客以世俗体验为主,追求休闲和美食;亚洲游客则两者兼而有之,表现为重视与本族群的关系、景点文化价值和关心服务质量。 研究对于了解丝绸之路旅游者的消费特征,推动中乌旅游合作和丝绸之路旅游发展具有重要意义。

Abstract: With the globalization of tourism activities, the consumption behavior of cross-cultural tourists become a hot academic topic since 1970s. Uzbekistan is an integral link between east and west which is the gold node of the ancient silk road. Draw upon the Hofstede(1983)'s dimensions of national cultures, this paper compares the differences of inbound tourists' behaviors and perceptions in Uzebekistan and analysis its implications to the development of Silk Road. The study finds that: 1. Culture has important effects on tourists’ travel behaviors and perceptions. Tourists in different cultural category have significant differences in visiting purposes, travelling patterns, length of stay and visiting spaces. 2. Inbound tourists in Uzebekistan are commonly rich senior citizens. They are well-educated and pursue for authenticity and indepth travelling experiences. 3. Due to the cultural differneces, the Western tourist generally prefer cultural experiences and appreciation of the historical buildings; the Russians pay more attention on secular experience of food and health; the Asians care more on the historical relationships related to themselves, cultural values of visiting sites and service quality. These findings have important practical implication to the development of Silk Road tourism to impetus the bilateral cooperation between China and Uzebekistan.