关键词: 旅游商业化, 社区治理, 权力, 利益, 布达拉宫, 博弈

Abstract:

Based on the theory of tourism commercialization and community governance, this paper organizes the characteristics of this phenomenon of tourism commercialization in Potala Palace and surrounding communities, analyzes the governance result and facing predicament of those communities' commercialization. Meanwhile, this paper uses the static game model and decision tree to analyze the process of the game of various stakeholders in the governance of tourism commercialization in the Potala Palace and surrounding communities, and to analyze the causes of governance dilemmas. It is found that the community governance of tourism commercialization is influenced by power relationship network and interest choices of main stakeholders. The government and relevant departments are in a strong position in the game, leading and taking measures to control the commercialization of tourism. There are significant differences in the process and difficulty of commercialization in different spaces of the heritage. There are certain reasons, "interest-power" complicated relationship and poor communication between stakeholders, the unclear threshold of commercialization control that caused this delimmila. In the game of major stakeholders, each governor should reconstruct a relatively balanced "interest-power" relationship structure to ensure that the commercialization of community tourism can be effectively managed.

Key words: tourism commercialization, community governance, authority, interest, Potala Palace