主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2019, Vol. 28 ›› Issue (3): 202-212.DOI: 10.3969/j.issn.1004-9479.2019.03.2017394

• 文化与社会 • 上一篇    下一篇

国外OTA与传统旅游企业竞合关系研究综述

盛蕾   

  1. 上海建桥学院商学院旅游管理系,上海 201306
  • 收稿日期:2017-12-19 修回日期:2018-05-10 出版日期:2019-06-15 发布日期:2019-08-13
  • 作者简介:盛蕾(1978-),女,讲师,主要从事旅游管理研究,E-mail:sleilei@126.com。

An international review on coopetition relations between Online Travel Agencies and traditional tourism enterprises

SHENG Lei   

  1. College of Business, Jianqiao University, Shanghai 201306,China
  • Received:2017-12-19 Revised:2018-05-10 Online:2019-06-15 Published:2019-08-13
  • Contact: 2019-06-15
  • About author:上海建桥学院校级课题(KYJF14BB14001)。

摘要: 作为重要的在线营销渠道,OTA一直是传统旅游企业的重要合作伙伴之一。无论是OTA抢夺资源还是传统旅游企业对抗升级,双方之间的竞争趋势愈加明显。由此,相关方面的研究逐步增多。国外研究从OTA与饭店、航空公司等传统旅游企业合作、竞争和竞合平衡三个方面入手,主要围绕OTA与饭店的竞合问题展开。重视实证分析,采用数理统计和模型构建等定量研究方法,针对航空公司和饭店企业,从市场细分、定价、客房分配等角度提出实现双方竞合平衡的方案。建议今后加强对OTA和传统旅游企业合作模式变化的跟踪分析,关注OTA与景区、餐馆等旅游供应商的博弈关系。

Abstract: In the past two years, news of the discord between OTAs and traditional tourism enterprises increased. Whether it is OTAs to snatch resources or traditional tourism enterprises to upgrade, making the competition between the two sides have become more obvious. In fact, as an important online marketing channel, OTAs are one of the important partners in the traditional tourism enterprises. As a result, the relevant research gradually increased. Foreign literatures included three aspects from the cooperation, competition and balance of coopetition between OTAs and hotels, airlines and other traditional tourism enterprises, mainly focused on the problems of the coopetition between OTAs and hotels, attached importance to empirical analysis and the construction of model, and proposed the ideas of balance of coopetition from the aspects of market segmentation, pricing and room allocation for airlines and hotels. It is suggested that the follow-up analysis of the changes in the cooperation model between OTAs and traditional tourism enterprises should be strengthened in the future, focusing on the game relationship study between OTAs and scenic spots, restaurants and other tourism suppliers.