

世界地理研究 ›› 2026, Vol. 35 ›› Issue (4): 182-198.DOI: 10.3969/j.issn.1004-9479.2026.04.20240691
• 文化与社会 • 上一篇
李凌雁1(
), 安浩宇1(
), 石保顺2, 朱纯子2, 杨婉婷1,3
收稿日期:2024-08-22
修回日期:2025-02-21
出版日期:2026-04-15
发布日期:2026-04-29
通讯作者:
安浩宇
作者简介:李凌雁(1989—),女,副教授,博士生导师,研究方向为区域旅游发展与管理、旅游大数据,E-mail:llymail@126.com。
基金资助:
Lingyan LI1(
), Haoyu AN1(
), Baoshun SHI2, Chunzi ZHU2, Wanting YANG1,3
Received:2024-08-22
Revised:2025-02-21
Online:2026-04-15
Published:2026-04-29
Contact:
Haoyu AN
摘要:
夜间旅游图像蕴含丰富的夜间活动和认知信息,是精准反映游客感知意象偏好的重要载体。但当前学界较少利用游客生成图像探析夜间旅游感知意象,且低光照条件显著增加了分析难度,传统工具难以深挖其内涵。为此,本研究以上海为研究案例,建立了基于低光照增强方法KinD的夜间旅游图像分析模型来还原图像内容,利用DeepSentibank挖掘图像意象并系统构建夜间旅游感知意象维度,采用内容分析、社会网络分析、空间分析法探究夜间旅游感知意象特征,旨在精准把握游客真实态度和情感偏好。研究发现:①KinD能有效提升夜间旅游图像识别精度,准确还原图像内容细节。②基于认知-情感模型将上海夜间旅游感知意象维度建构为8个主意象和22个子意象,认知意象中夜间场景营造占比最高,情感意象中积极情感占比超过一半。上海夜间旅游感知意象维度呈现软硬件要素兼具、新老要素交融、评价总体向好但局部存在不足、要素存在主客观认知偏差等特征。③认知意象网络“多核心、多边缘”特征突出,游客喜爱的意象组合为夜间场景营造和夜娱体验活动要素的交互融合、夜间营造场景间的相互映衬以及城市夜景风光和夜间场景营造的碰撞交织。情感意象网络以低强度积极情感为主导,夜间场景营造意象与积极情感关联性更强,消极情感多出现在夜景风光意象中。④感知意象空间结构呈“局部集中、多点分散”特征,整体空间分布不均衡,游客感知焦点高度集中于上海核心旅游区。本研究有助于完善夜间旅游图像研究思路,拓宽交叉学科方法应用范围,可为夜间旅游意象要素统筹发展及空间格局优化提供科学合理的决策参考。
李凌雁, 安浩宇, 石保顺, 朱纯子, 杨婉婷. 基于低光照图像增强的上海夜间旅游感知意象维度构建及特征分析[J]. 世界地理研究, 2026, 35(4): 182-198.
Lingyan LI, Haoyu AN, Baoshun SHI, Chunzi ZHU, Wanting YANG. The dimension construction and characteristic analysis of Shanghai's nighttime tourism perceived image based on low-light image enhancement method[J]. World Regional Studies, 2026, 35(4): 182-198.
| 排序 | 认知意象 | 情感意象 | ||
|---|---|---|---|---|
| 高频词 | 频次/次 | 高频词 | 频次/次 | |
| 1 | city(城市) | 331 | bright(明亮的) | 166 |
| 2 | street(街道) | 290 | busy(热闹的) | 159 |
| 3 | lights(光) | 261 | colorful (彩色的) | 150 |
| 4 | night(夜晚) | 256 | rainy(下雨的) | 148 |
| 5 | food(食物) | 253 | pretty(漂亮的) | 146 |
| 6 | architecture (建筑) | 241 | golden (金色的) | 145 |
| 7 | river(河流) | 232 | fantastic (精彩的) | 139 |
| 8 | paintings (绘画) | 231 | hot(热的) | 136 |
| 9 | market(市场) | 224 | crowded (拥挤的) | 134 |
| 10 | fire(焰火) | 213 | classic(经典的) | 128 |
表1 上海夜间旅游感知意象高频词(前10项)
Tab.1 High-frequency words of nighttime tourism perceived image in Shanghai (top 10 items)
| 排序 | 认知意象 | 情感意象 | ||
|---|---|---|---|---|
| 高频词 | 频次/次 | 高频词 | 频次/次 | |
| 1 | city(城市) | 331 | bright(明亮的) | 166 |
| 2 | street(街道) | 290 | busy(热闹的) | 159 |
| 3 | lights(光) | 261 | colorful (彩色的) | 150 |
| 4 | night(夜晚) | 256 | rainy(下雨的) | 148 |
| 5 | food(食物) | 253 | pretty(漂亮的) | 146 |
| 6 | architecture (建筑) | 241 | golden (金色的) | 145 |
| 7 | river(河流) | 232 | fantastic (精彩的) | 139 |
| 8 | paintings (绘画) | 231 | hot(热的) | 136 |
| 9 | market(市场) | 224 | crowded (拥挤的) | 134 |
| 10 | fire(焰火) | 213 | classic(经典的) | 128 |
| 输出结果 | 意象类型 | 核心编码(主意象) | 二级编码(子意象) | 参考点 |
|---|---|---|---|---|
| 名词 | 认知意象 | 城市夜景风光 | 天文气象 | star, moon, cloud... |
| 植物萌宠 | tree, dog... | |||
| 滨水景观 | river... | |||
| 地质风貌 | beach, valley, mountain... | |||
| 夜间场景营造 | 都市风情 | city... | ||
| 创意街区 | street, block, road... | |||
| 建筑古迹 | buildings,bridge, tower... | |||
| 光影装置 | lights, illumination... | |||
| 市井烟火 | market, bazaar, people... | |||
| 夜娱体验活动 | 美食夜宴 | food, cake, pie... | ||
| 文体娱乐 | stadium, meeting... | |||
| 节事演艺 | ceremony, show, stage... | |||
| 艺术展览 | paintings... | |||
| 购物休闲 | shop, gift, toy... | |||
| 夜游综合服务 | 特色交通 | boat, bus... | ||
| 住宿设施 | hotel, room... | |||
| 夜间环境氛围 | 夜间环境氛围 | scene, night... | ||
| 形容词 | 情感意象 | 积极情感 | 高强度(10~20) | nice, beautiful... |
| 低强度(0~10) | shining, colorful... | |||
| 中性情感 | dry, rainy, busy... | |||
| 消极情感 | 高强度(-10~-20) | ugly, mad... | ||
| 低强度(-10~0) | poor, evil... | |||
表2 上海夜间旅游感知意象维度
Tab.2 Dimensions of nighttime tourism perceived image in Shanghai
| 输出结果 | 意象类型 | 核心编码(主意象) | 二级编码(子意象) | 参考点 |
|---|---|---|---|---|
| 名词 | 认知意象 | 城市夜景风光 | 天文气象 | star, moon, cloud... |
| 植物萌宠 | tree, dog... | |||
| 滨水景观 | river... | |||
| 地质风貌 | beach, valley, mountain... | |||
| 夜间场景营造 | 都市风情 | city... | ||
| 创意街区 | street, block, road... | |||
| 建筑古迹 | buildings,bridge, tower... | |||
| 光影装置 | lights, illumination... | |||
| 市井烟火 | market, bazaar, people... | |||
| 夜娱体验活动 | 美食夜宴 | food, cake, pie... | ||
| 文体娱乐 | stadium, meeting... | |||
| 节事演艺 | ceremony, show, stage... | |||
| 艺术展览 | paintings... | |||
| 购物休闲 | shop, gift, toy... | |||
| 夜游综合服务 | 特色交通 | boat, bus... | ||
| 住宿设施 | hotel, room... | |||
| 夜间环境氛围 | 夜间环境氛围 | scene, night... | ||
| 形容词 | 情感意象 | 积极情感 | 高强度(10~20) | nice, beautiful... |
| 低强度(0~10) | shining, colorful... | |||
| 中性情感 | dry, rainy, busy... | |||
| 消极情感 | 高强度(-10~-20) | ugly, mad... | ||
| 低强度(-10~0) | poor, evil... | |||
| 意象节点 | 点度中心度 | 中介中心度 | 接近中心度 | 结构洞 | |||
|---|---|---|---|---|---|---|---|
| 效能 | 效率 | 约束性 | |||||
| 城市夜景风光 | 天文气象 | 11.000 | 1.530 | 61.538 | 3.853 | 0.350 | 0.265 |
| 植物萌宠 | 10.000 | 1.837 | 61.538 | 2.719 | 0.272 | 0.271 | |
| 滨水景观 | 8.000 | 0.500 | 57.143 | 2.042 | 0.255 | 0.306 | |
| 地质风貌 | 11.000 | 1.269 | 61.538 | 2.588 | 0.235 | 0.270 | |
| 夜间场景营造 | 都市风情 | 16.000 | 22.833 | 100.000 | 7.000 | 0.438 | 0.233 |
| 创意街区 | 16.000 | 11.197 | 80.000 | 6.304 | 0.394 | 0.245 | |
| 建筑古迹 | 16.000 | 13.440 | 80.000 | 6.661 | 0.416 | 0.241 | |
| 光影装置 | 16.000 | 22.833 | 100.000 | 7.000 | 0.438 | 0.233 | |
| 市井烟火 | 14.000 | 2.128 | 66.667 | 4.091 | 0.292 | 0.267 | |
| 夜娱体验活动 | 美食夜宴 | 9.000 | 0.143 | 61.538 | 1.367 | 0.152 | 0.291 |
| 文体娱乐 | 14.000 | 7.844 | 80.000 | 4.981 | 0.356 | 0.254 | |
| 节事演艺 | 10.000 | 0.236 | 64.000 | 2.088 | 0.209 | 0.275 | |
| 艺术展览 | 10.000 | 0.421 | 59.259 | 1.733 | 0.173 | 0.284 | |
| 购物休闲 | 13.000 | 6.321 | 80.000 | 4.160 | 0.320 | 0.257 | |
| 夜游综合服务 | 特色交通 | 8.000 | 0.143 | 55.172 | 1.909 | 0.239 | 0.295 |
| 住宿设施 | 10.000 | 0.000 | 61.538 | 1.656 | 0.166 | 0.286 | |
| 夜间环境氛围 | 夜间环境氛围 | 16.000 | 3.324 | 64.000 | 5.848 | 0.365 | 0.253 |
表3 夜间旅游认知意象网络特征测算结果
Tab.3 Measurement results of nighttime tourism cognitive image network characteristics
| 意象节点 | 点度中心度 | 中介中心度 | 接近中心度 | 结构洞 | |||
|---|---|---|---|---|---|---|---|
| 效能 | 效率 | 约束性 | |||||
| 城市夜景风光 | 天文气象 | 11.000 | 1.530 | 61.538 | 3.853 | 0.350 | 0.265 |
| 植物萌宠 | 10.000 | 1.837 | 61.538 | 2.719 | 0.272 | 0.271 | |
| 滨水景观 | 8.000 | 0.500 | 57.143 | 2.042 | 0.255 | 0.306 | |
| 地质风貌 | 11.000 | 1.269 | 61.538 | 2.588 | 0.235 | 0.270 | |
| 夜间场景营造 | 都市风情 | 16.000 | 22.833 | 100.000 | 7.000 | 0.438 | 0.233 |
| 创意街区 | 16.000 | 11.197 | 80.000 | 6.304 | 0.394 | 0.245 | |
| 建筑古迹 | 16.000 | 13.440 | 80.000 | 6.661 | 0.416 | 0.241 | |
| 光影装置 | 16.000 | 22.833 | 100.000 | 7.000 | 0.438 | 0.233 | |
| 市井烟火 | 14.000 | 2.128 | 66.667 | 4.091 | 0.292 | 0.267 | |
| 夜娱体验活动 | 美食夜宴 | 9.000 | 0.143 | 61.538 | 1.367 | 0.152 | 0.291 |
| 文体娱乐 | 14.000 | 7.844 | 80.000 | 4.981 | 0.356 | 0.254 | |
| 节事演艺 | 10.000 | 0.236 | 64.000 | 2.088 | 0.209 | 0.275 | |
| 艺术展览 | 10.000 | 0.421 | 59.259 | 1.733 | 0.173 | 0.284 | |
| 购物休闲 | 13.000 | 6.321 | 80.000 | 4.160 | 0.320 | 0.257 | |
| 夜游综合服务 | 特色交通 | 8.000 | 0.143 | 55.172 | 1.909 | 0.239 | 0.295 |
| 住宿设施 | 10.000 | 0.000 | 61.538 | 1.656 | 0.166 | 0.286 | |
| 夜间环境氛围 | 夜间环境氛围 | 16.000 | 3.324 | 64.000 | 5.848 | 0.365 | 0.253 |
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