关键词: 河口海港, 邮轮经济, 南京

Abstract: Now the Asia Pacific region has become the focus of the development of cruise industry of the world, the construction and development of China's cruise port showing a positive trend of the hitherto unknown. The international experience shows that as a special port city, estuarine harbor city has many advantages for the development of cruise economy, such as history and culture of a city, the rich unique tourism resources and products, mature water and land transport hub, developed related industry and comprehensive service. The study uses the SWOT- PEST analysis method, analyzed condition of cruise economy development of Nanjing that is the typical estuary port city in our country. And the response countermeasures of major constraints are discussed, which are about cruise terminal and service facilities conditions, soft environment of policies and culture, regional port competition. Therefore, the development pattern of Nanjing cruise economy is put forward, which is that Nanjing cruise economy should highlight the characteristics of the estuary harbor, select integrated "Cruise City" development model and government-led multi-management operations and focus on the strategic development of the industrial and port alliances.