Abstract: Through analysis of development process and product characteristics, spatial distribution and the size of the building, business combination and holding ratio, it reveals the pattern of investment and operation mode of Wanda Plaza. The study found that Wanda Plaza location is transferred from the central business district to the edge or peripheral vice center in first or second tier cities, a large number of investment projects gathered in the circum Bohai Sea area, Yangtze River Delta, Pearl River Delta Economic Zone, second and third tier cities become the hot spot of Wanda Plaza investment, and gradually to the developed economic counties (cities) in the eastern region, edge district or new district of mega cities is still key investment region of Wanda Plaza. Wanda Plaza is changed from heavy asset mode of residential apartments and office sales to light asset mode of holding the core brand, technology and commercial leasing, and commercial complex of traditional shops and department store building is changing to shopping mall and theme park, it is highlighting cultural tourism, entertainment experience forms of consumption, and actively integrating into the e-commerce business model, in order to deal with the impact of the sales business model in the information era.