Abstract: Based on the field research, the paper studied the weakness of local economy, the loss of aboriginal culture and the chaotic functions between urban and rural area, according to the case of Xinchang in Pudong New Area, Shanghai. And proposed a protective development mode. In a multi-industry way, enhance the competitiveness of the local economy; encourage broad participation of all sectors of society, reshape the local cultural identity; improve regional ecological environment, optimize the function of Xinchang Town, and put it into the top-level design of the regional comprehensive development.