Abstract: "Taobao villages" as a new business model in rural areas, needs to pay more attention to its spatial problems persistently, in order to making a scientific judgment on its future development and regional influence. Based on the data of Taobao villages in China during 2009-2016, using standard deviation ellipse analysis, central factor analysis and spatial auto-correlation analysis, the temporal and spatial characteristics and variation trends of China's Taobao villages under the whole nation, province and city three scales were discussed. The results showed as followed, ①The number of Taobao villages has increased, but the growth rate becoming slow down; With the Characteristics of the main north-south diffusion as a whole, but the agglomeration degree is more and more stronger in recent years, concentrated in eastern coastal areas; ②Taobao village distribution of the provinces is increasing,which showed obvious zonal distribution trend in Guangdong-Zhejiang-Jiangsu coastal provinces area; All of the distribution center was located in Zhejiang Province, where the center of gravity track presents the trend of "northwest–southeast-northeast", and the moving distance is gradually reduced; ③Zhejiang province has always maintained a leading position, especially in City of Taizhou, Wenzhou and Jinhua where the number of Taobao villages accounted for nearly 1/4 of the whole nation, showing a rapidly development; There is a positive correlation between the number of Taobao Village in the research area,agglomeration trend and Spatial proximity effect evidently; ④Taobao village in each scale showed a two-way characteristic of agglomeration and diffusion, but in different scale, its aggregation or diffusion degree difference is obvious, such as the national and provincial scales show obvious diffusion characteristics, and the city agglomeration characteristics is more outstanding. Therefore, the discussion of the spatial evolution law of Taobao Village under the scale conversion can provide some reference for the study of economic geography.