主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2020, Vol. 29 ›› Issue (1): 181-191.DOI: 10.3969/j.issn.1004-9479.2020.01.2018367

• 文化与社会 • 上一篇    下一篇

远方的家——中国游客共享型住宿的入住选择与体验研究

陈瑶(), 刘培学(), 张建新, 向长昭, 唐璐   

  1. 南京大学地理与海洋科学学院国土资源与旅游学系,南京210023
  • 收稿日期:2018-08-28 修回日期:2018-11-27 出版日期:2020-01-20 发布日期:2022-01-22
  • 通讯作者: 刘培学
  • 作者简介:陈瑶(1994-),硕士研究生,研究方向:共享经济与旅游体验,E-mail:chenyao_nju@163.com
  • 基金资助:
    江苏省文化科研课题(19YB21)

Distant home:A study on the accommodation choice and experience of Chinese tourists in sharing accommodation

Yao CHEN(), Peixue LIU(), Jianxin ZHANG, Changzhao XIANG, Lu TANG   

  1. School of Geography and Ocean Science, Nanjing University, Nanjing 210023, China
  • Received:2018-08-28 Revised:2018-11-27 Online:2020-01-20 Published:2022-01-22
  • Contact: Peixue LIU

摘要:

共享经济理念的普及和游客对旅游体验的个性化要求,使得旅游共享住宿成为旅游业的重要领域和研究热点。以入住过共享型住宿的中国游客为研究对象,收集在线旅游平台携程网的942篇全球入住游记,形成17万字的研究文本。通过词频词性分析、语义网络分析等内容分析法,探究了中国游客的入住选择因素、体验感知和满意度评价。研究发现,游客选择共享型住宿有较强的求新求异动机,其决策选择是着重考虑性价比、区位等之后的理性选择。游客通过与房东的互动,在这个住宿空间中“家”的感觉和异域新奇体验交织,使其舒适和个性需求得到满足,整体呈现了较高的满意度。最后,在研究结果的基础上提出了共享型住宿的管理建议。

关键词: 出境旅游, 共享型住宿, 网络游记, 内容分析, 真实性

Abstract:

The prevalence of sharing economy and the personal requirements of tourism experience make sharing accommodation an important field and research hotspots in tourism. Taking Chinese tourists who have stayed in sharing accommodation as the research object, we collected 942 global tourist travel blogs on the online travel platform named Ctrip, which included 170000 words. The study explored the choice factors, experience perception and satisfaction of Chinese tourists through content analysis such as word frequency analysis and semantic network. The study finds that tourists who choose the sharing accommodation have a strong desire for novelty seeking, and their decisions are based on rational choices such as cost and location. Through the interaction with the landlords, the “family feeling” is associated with the overseas experience,which meets the comfortable and personal needs of the tourists. Finally, based on the research results, we give some advice on the management of sharing accommodation.

Key words: outbound tourism, sharing accommodation, online travel blogs, content analysis, authenticity