主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (1): 146-157.

• 文化与社会 • 上一篇    下一篇

大众休闲背景下展览展示类公共文化空间公众感知价值研究——基于广州市中心城区场馆个案的调查

丁瑜,李爽,伍艳慈   

  1. 华南师范大学
  • 收稿日期:2016-06-29 修回日期:2016-10-18 出版日期:2017-02-16 发布日期:2017-03-20
  • 通讯作者: 李爽
  • 基金资助:

    广东省自然科学基金;广东省哲学社会科学“十二五”规划学科共建项目;华南师范大学2015年研究生科研创新基金资助项目

Public perceived value of Exhibition public cultural space Under the background of public leisure: A Case Study of Guangzhou downtown

  • Received:2016-06-29 Revised:2016-10-18 Online:2017-02-16 Published:2017-03-20
  • Supported by:

    Guangdong Natural Science Foundation;Guangdong Province philosophy and Social Sciences "12th Five-Year" planning disciplines to build projects;Graduate Research Innovation Fundation of South China Normal University

摘要: 摘要: 公共文化空间感知价值是评测公众对其使用的文化设施及其环境和服务等感知体验的重要手段。在梳理相关研究的基础上,立足于大众休闲的时代背景,运用描述性统计和因子分析法,从顾客体验的角度,对广州市中心城区展览展示类具有代表性的博物馆、纪念馆、美术馆等8个场馆进行调查,分析和提取公众体验感知价值维度和构建感知价值评价体系。研究发现展览展示类公共文化空间感知价值评价体系由9个维度(场馆价值、成本价值、人员服务价值、辅助设施价值、资源品质价值、休闲价值、配套服务价值、基础设施价值、资源管理价值)和38个评价细项构成。通过重要性-绩效分析(IPA)方法,找出公众对展览展示类公共文化空间感知价值评价因子的期望与绩效表现的差异,客观评价广州市中心城区文化场馆服务绩效,并得出研究结论和建议。

Abstract: Abstract: perceived value of Public cultural space is used for evaluation of the public perception of cultural facilities , environment and other services. On the basis of combing the relevant research, this paper use descriptive statistics and factor analysis, from the perspective of customer experience, has investigated in representative Exhibition Public Cultural Space of Guangzhou downtown, such as museums, memorial halls, galleries, to extract the public perceived value dimension and build perceived value system. The study results display that perceived value of exhibition Public Cultural Space include nine measurement dimensions, 38 constitute. i.e. Venue Value, cost value, personnel service value, ancillary facilities value , resource quality value, leisure value, ancillary services value, infrastructure value, resource management value. By Importance - Performance Analysis method to identify the public perceived differences on expectations and performance of the evaluation factors of exhibition public cultural space, we make an objective evaluation of service performance of Guangzhou downtown cultural venues, and draw research conclusions and recommendations.

中图分类号: