主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

世界地理研究 ›› 2017, Vol. 26 ›› Issue (3): 157-166.

• 文化与社会 • 上一篇    下一篇

印度旅华客源市场特征与拓展分析

席宇斌1,张瑾2   

  1. 1. 上海商学院酒店管理学院
    2. 江西财经大学
  • 收稿日期:2016-09-06 修回日期:2016-12-05 出版日期:2017-06-15 发布日期:2017-06-15
  • 通讯作者: 席宇斌
  • 基金资助:
    上海国际客源市场特征与提升发展研究

Analysis on the Characteristics and Expansion of Indian Visiting-China Market

  • Received:2016-09-06 Revised:2016-12-05 Online:2017-06-15 Published:2017-06-15

摘要: 印度是我国在南亚地区最重要的客源国。基于大量官方统计数据,对印度旅华客源市场的人口统计学、时空结构和消费行为特征进行了系统性研究。结果表明:①人口统计学特征显著,男性、青年、商务游客占据较大比重;②年际间游客人数总体呈增长态势,月际演变表现为双峰型,在华主要分布于北京和江浙沪地区,离境多以回到本国为主;③入境方式多样,散客比例高,人均总消费较高,尤其以购物所占比例较为显著。在此基础上,提出区域旅游合作、旅游产品供给和旅游公共服务建设等相关的市场拓展建议。

Abstract: India is China’s most important tourist country in south Asia. Based on series of authoritative statistics data, this paper analyzes the Indian visiting-China market systematically from the following three aspects: demography, time and spatial structure, consumer behavior features. The results show that:(1) the demographic characteristic is obvious with male, young and business visitors occupying a large proportion;(2) the Indian visiting-China market presents an inter-annual growth and a bimodal inter-monthly variation. Indian tourists mainly choose cities or provinces like Beijing, Shanghai, Zhejiang and Jiangsu as their destinations. Most of them will return to India;(3) Indian tourists enter China through many different ways and most of them are individual tourists. The consumption per capita is very high with a large spending on shopping. Therefore, this paper puts forward suggestions on regional tourism cooperation, tourism product supply and tourism public service construction and so on.