世界地理研究 ›› 2017, Vol. 26 ›› Issue (3): 157-166.
• 文化与社会 • 上一篇 下一篇
席宇斌1,张瑾2
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摘要: 印度是我国在南亚地区最重要的客源国。基于大量官方统计数据,对印度旅华客源市场的人口统计学、时空结构和消费行为特征进行了系统性研究。结果表明:①人口统计学特征显著,男性、青年、商务游客占据较大比重;②年际间游客人数总体呈增长态势,月际演变表现为双峰型,在华主要分布于北京和江浙沪地区,离境多以回到本国为主;③入境方式多样,散客比例高,人均总消费较高,尤其以购物所占比例较为显著。在此基础上,提出区域旅游合作、旅游产品供给和旅游公共服务建设等相关的市场拓展建议。
Abstract: India is China’s most important tourist country in south Asia. Based on series of authoritative statistics data, this paper analyzes the Indian visiting-China market systematically from the following three aspects: demography, time and spatial structure, consumer behavior features. The results show that:(1) the demographic characteristic is obvious with male, young and business visitors occupying a large proportion;(2) the Indian visiting-China market presents an inter-annual growth and a bimodal inter-monthly variation. Indian tourists mainly choose cities or provinces like Beijing, Shanghai, Zhejiang and Jiangsu as their destinations. Most of them will return to India;(3) Indian tourists enter China through many different ways and most of them are individual tourists. The consumption per capita is very high with a large spending on shopping. Therefore, this paper puts forward suggestions on regional tourism cooperation, tourism product supply and tourism public service construction and so on.
席宇斌 张瑾. 印度旅华客源市场特征与拓展分析[J]. 世界地理研究, 2017, 26(3): 157-166.
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https://sjdlyj.ecnu.edu.cn/CN/Y2017/V26/I3/157