关键词: 开发区品牌, 开发区品牌输出, 合作模式, 演进路径, 动力机制, development zone brand, the output of development zone brand, cooperation mode, evolutionpath, dynamic mechanism

Abstract: Band output is a new pattern in the cooperation and development of the development zones. On the basis of the discussion of the conception and connotation of the development zone brand and the output of development zone brand, this paper researches the modes, evolution paths and dynamic mechanisms of the output of development zone brand by utilizing methods of documentation comparison and integrated analysis. The research summarizes that there are four kinds of modes of the output of development zone brand：“platform economy” cooperation mode, “zone and zone” cooperation mode in province(or city), “park in zone” cooperation mode and multi-zone cooperation mode; besides, there are three kinds of evolution paths of the output of development zone brand: from mutual exchange to project approach to brand output to capital cooperation, from idea-driven to government-led to government and market co-led to market-driven, from cooperation in province (or city) to inter-provincial cooperation; finally, there are three kinds of dynamic mechanisms of the output strategy of development zone brand: market-led, government policy-driven, zone body and social groups co-promotion. Every mature development zone should consider its development status and characteristics, and exert effectively brand output theory to select the appropriate output strategies and tactics of development zone brand.