Impacts and path mechanism of information cognition on talent migration intention

doi:10.3969/j.issn.1004-9479.2026.10.20250286

Abstract

Abstract:

In the era of knowledge economy and the war for talent, research on talent migration intentions assumes paramount importance in the pursuit of attracting and retaining talent, as well as in urban development. This study employs Structural Equation Model (SEM) and GIS-based spatial analysis to investigate the role of information cognition in migration intention and its underlying mechanism, using first-hand questionnaire survey data. The study yields four findings. ① The migration intention of talent in the sample, as well as the inflow intention, exhibits a spatial pattern that gradually decreases from east to west. Conversely, the settlement intention shows a pattern of being higher in the southern regions and lower in northern regions. ② Information cognition is a more fundamental driving factor for migration intention than the factors of the Theory of Planned Behavior (TPB). It has been shown to exert both direct and indirect influences on migration intention. ③ Objective factors, including individual characteristics of talent, can indirectly influence migration intention by affecting information cognition and the TPB factors. ④ The impact of each observed variable of information cognition on the inflow intention and the settlement intention is distinct, and this difference is determined by the geographical location of talent. This study suggests that, in addition to providing economic benefits, talent policies should be optimized by focusing on the subjective psychological processes of talents.

Key words: talent migration, information cognition, migration intention, Theory of Planned Behavior, Structural Equation Model

摘要：

在人才强国战略背景下，研究人才迁移意愿对吸引、留住人才和城市发展具有重要意义。本文基于问卷调查数据，采用GIS空间分析和结构方程模型，探讨信息认知对迁移意愿的作用及其路径机制。分析发现：①样本中人才迁移意愿及其包含的迁入意愿，表现为从东至西逐渐递减的空间格局，其居留意愿则呈现为南高北低的空间格局。②信息认知是比心理因素更为深层的迁移驱动因素，对迁移意愿具有显著的直接和间接影响。③人才个体特征等客观因素能通过影响信息认知和计划行为因素，间接影响迁移意愿。④信息认知各观测变量对迁入意愿与居留意愿的作用存在差异，这种差异由人才所处的地理空间决定。本研究建议，除提供经济福利之外，还应该通过关注人才主观心理过程来优化人才政策。

关键词: 人才迁移, 信息认知, 迁移意愿, 计划行为, 结构方程模型

Yue GONG, Mengzi LIU, Wei LIU, Bin LI, Shuilin LIU. Impacts and path mechanism of information cognition on talent migration intention[J]. World Regional Studies, 2026, 35(10): 156-170.

龚岳, 刘梦姿, 刘炜, 李彬, 刘水林. 信息认知对人才迁移意愿的影响和路径机制研究[J]. 世界地理研究, 2026, 35(10): 156-170.

Figures/Tables 11

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变量	分类	数量	百分比/%
性别	男	486	48.12
性别	女	524	51.88
年龄	18~25岁	173	17.13
	26~30岁	329	32.57
	31~40岁	433	42.87
	41~50岁	58	5.74
	51~60岁	17	1.68
户籍	农业	346	34.26
户籍	非农业	664	65.74
婚姻状况	单身	258	25.54
婚姻状况	已婚	752	74.46
受教育水平	大专	88	8.71
	本科	793	78.51
	硕士	119	11.78
	博士	10	0.99
月收入	4 999元以下	141	13.96
	5 000~9 999元	456	45.15
	10 000~19 999元	315	31.19
	20 000~29 999元	67	6.63
	30 000元及以上	31	3.07
总计		1 010	100

变量	分类	数量	百分比/%
性别	男	486	48.12
性别	女	524	51.88
年龄	18~25岁	173	17.13
	26~30岁	329	32.57
	31~40岁	433	42.87
	41~50岁	58	5.74
	51~60岁	17	1.68
户籍	农业	346	34.26
户籍	非农业	664	65.74
婚姻状况	单身	258	25.54
婚姻状况	已婚	752	74.46
受教育水平	大专	88	8.71
	本科	793	78.51
	硕士	119	11.78
	博士	10	0.99
月收入	4 999元以下	141	13.96
	5 000~9 999元	456	45.15
	10 000~19 999元	315	31.19
	20 000~29 999元	67	6.63
	30 000元及以上	31	3.07
总计		1 010	100

潜变量	观测变量	变量类型及赋值
信息认知	IMG1 自然舒适物	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	IMG2 社区生活条件
	IMG3 文化娱乐需求
	IMG4 教育需求
	IMG5 医疗服务需求
	IMG6 人才福利政策
计划行为理论（迁移意愿）	INT1 有想法搬迁/居留	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	INT2 非常愿意搬迁/居留
	INT3 决定搬迁/居留
计划行为理论（态度）	ATT1 搬迁是我愿意的	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	ATT2 搬迁是明智的
	ATT3 搬迁是有利的
计划行为理论（主观规范）	SN1 周围的人同意	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	SN2 周围的人建议
	SN3 周围的人支持
计划行为理论（知觉行为控制）	PBC1 有能力搬迁	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	PBC2 很容易搬迁
	PBC3 有足够的时间、社会资源和机会搬迁
城市客观因素	经济发展水平	人均地区生产总值/元
	自然舒适物	人均绿地面积/（公顷/万人）
	自然舒适物	1~7月平均温差/°C
	公共服务水平	人均公共汽车数/万人
		各省平均每个医院拥有执业医师数/人
		每1000名小学生拥有教师数/人

潜变量	观测变量	变量类型及赋值
信息认知	IMG1 自然舒适物	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	IMG2 社区生活条件
	IMG3 文化娱乐需求
	IMG4 教育需求
	IMG5 医疗服务需求
	IMG6 人才福利政策
计划行为理论（迁移意愿）	INT1 有想法搬迁/居留	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	INT2 非常愿意搬迁/居留
	INT3 决定搬迁/居留
计划行为理论（态度）	ATT1 搬迁是我愿意的	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	ATT2 搬迁是明智的
	ATT3 搬迁是有利的
计划行为理论（主观规范）	SN1 周围的人同意	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	SN2 周围的人建议
	SN3 周围的人支持
计划行为理论（知觉行为控制）	PBC1 有能力搬迁	有序变量，1.非常不同意 2.不同意 3.既不同意也不反对 4.同意 5.非常同意
	PBC2 很容易搬迁
	PBC3 有足够的时间、社会资源和机会搬迁
城市客观因素	经济发展水平	人均地区生产总值/元
	自然舒适物	人均绿地面积/（公顷/万人）
	自然舒适物	1~7月平均温差/°C
	公共服务水平	人均公共汽车数/万人
		各省平均每个医院拥有执业医师数/人
		每1000名小学生拥有教师数/人

潜变量	观测变量	因子载荷	CR	AVE
信息认知	IMG1	0.695^***	0.761	0.515
	IMG2	0.742^***
	IMG3	0.716^***
	IMG4	0.703^***
	IMG5	0.731^***
	IMG6	0.752^***
迁移意愿	INT1	0.772^***	0.761	0.515
	INT2	0.789^***
	INT3	0.755^***
态度	ATT1	0.743^***	0.778	0.537
	ATT2	0.692^***
	ATT3	0.762^***
主观规范	SN1	0.775^***	0.802	0.574
	SN2	0.736^***
	SN3	0.762^***
知觉行为控制	PBC1	0.676^***	0.785	0.551
	PBC2	0.830^***
	PBC3	0.712^***