关键词: 网络空间, 信息, 人流, 导引作用, 石家庄行者户外, Cyberspace, information, human flow, guiding function, traveler outdoor in Shijiazhuang

Abstract: Information is an important factor which influencing human behavior. The development of information and communication technologies has had a reconstitution role to its production, storage, processing and transmission and also has created a cyber space. This paper tries to build a mechanism framework of information impacting human behavior and meanwhile analyzes the function of cyberspace to human behavior; then it selects the cyberspace of traveler outdoor in Shijiazhuang which has a significant role on outdoor activities as an example to reveal its role of outdoor activities’ guiding process and function in geographic space. Research shows that: traditional information has vital function on human behavior function framework which includes external environment, brain space, cognitive basis, self-condition, motivation, behavioral / information outputs and feedback, no matter to cognition and stimulation of motivation, shape of external environment, change of cognitive basis but the gain and dispose of information. As a new external environment, cyberspace impacts human behaviors through influencing cognition and stimulation of motivation, cognitive basis, the gain and dispose of information. Although the cyberspace of traveler outdoor in Shijiazhuang is not the most fundamental factor of outdoor activities, but it directly affects organizational process of outdoor activities and decision-making process of members as the external environment and the contact media between members and staffs and members，and then guides the members’ outdoor travelling direction and participation effect.