World Regional Studies ›› 2020, Vol. 29 ›› Issue (3): 568-578.DOI: 10.3969/j.issn.1004-9479.2020.03.2018554
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Yuexi LIN1,2,3(), Mingfeng WANG1,2(), Tongcui MA4
Received:
2018-12-07
Revised:
2019-06-20
Online:
2020-05-30
Published:
2020-06-12
Contact:
Mingfeng WANG
通讯作者:
汪明峰
作者简介:
林玥希(1994-),女,硕士研究生,主要从事城市地理与电子商务研究,E-mail:yuexigeo@163.com。
基金资助:
Yuexi LIN, Mingfeng WANG, Tongcui MA. The impact of online shopping on in-store shopping: An investigation of Nanfang Commercial Center in Shanghai[J]. World Regional Studies, 2020, 29(3): 568-578.
林玥希, 汪明峰, 马同翠. 网上购物对实体零售的影响[J]. 世界地理研究, 2020, 29(3): 568-578.
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URL: https://sjdlyj.ecnu.edu.cn/EN/10.3969/j.issn.1004-9479.2020.03.2018554
参数 | 样本属性 | 样本量 | 比重 | 参数 | 样本属性 | 样本量 | 比重 |
---|---|---|---|---|---|---|---|
性别 | 男 | 185 | 50.82% | 月收入 | 1000元以下 | 39 | 10.71% |
女 | 179 | 49.18% | 1001-3000元 | 48 | 13.19% | ||
年龄 | 17岁及以下 | 14 | 3.85% | 3001-5000元 | 94 | 25.82% | |
18-34岁 | 251 | 68.96% | 5001-10000元 | 100 | 27.47% | ||
35-59岁 | 85 | 23.35% | 10000-19999元 | 67 | 18.41% | ||
60岁及以上 | 14 | 3.85% | 20000元及以上 | 16 | 4.40% | ||
学历 | 初中及以下 | 18 | 4.95% | 居住地 | 梅陇镇 | 100 | 27.47% |
高中/中专/职高/技校 | 56 | 15.38% | 闵行(非梅陇镇) | 172 | 47.25% | ||
大专/电大/夜校 | 74 | 20.33% | 上海(非闵行区) | 81 | 22.25% | ||
本科 | 178 | 48.90% | 非上海地区 | 11 | 3.02% | ||
研究生及以上 | 38 | 10.44% |
Tab.1 The basic statistics of surveyed samples
参数 | 样本属性 | 样本量 | 比重 | 参数 | 样本属性 | 样本量 | 比重 |
---|---|---|---|---|---|---|---|
性别 | 男 | 185 | 50.82% | 月收入 | 1000元以下 | 39 | 10.71% |
女 | 179 | 49.18% | 1001-3000元 | 48 | 13.19% | ||
年龄 | 17岁及以下 | 14 | 3.85% | 3001-5000元 | 94 | 25.82% | |
18-34岁 | 251 | 68.96% | 5001-10000元 | 100 | 27.47% | ||
35-59岁 | 85 | 23.35% | 10000-19999元 | 67 | 18.41% | ||
60岁及以上 | 14 | 3.85% | 20000元及以上 | 16 | 4.40% | ||
学历 | 初中及以下 | 18 | 4.95% | 居住地 | 梅陇镇 | 100 | 27.47% |
高中/中专/职高/技校 | 56 | 15.38% | 闵行(非梅陇镇) | 172 | 47.25% | ||
大专/电大/夜校 | 74 | 20.33% | 上海(非闵行区) | 81 | 22.25% | ||
本科 | 178 | 48.90% | 非上海地区 | 11 | 3.02% | ||
研究生及以上 | 38 | 10.44% |
参数 | 样本属性 | 样本量 | 比重 | 参数 | 样本属性 | 样本量 | 比重 |
---|---|---|---|---|---|---|---|
网购频率 | 不网购 | 13 | 3.57% | 网购消费 | 不网购 | 11 | 3.02% |
每年至少一次 | 30 | 8.24% | 1-200元 | 53 | 14.56% | ||
每月至少一次 | 145 | 39.84% | 200-500元 | 122 | 33.52% | ||
每周至少一次 | 146 | 40.11% | 500-1000元 | 101 | 27.75% | ||
基本上每天 | 30 | 8.24% | 1000-2000元 | 55 | 15.11% | ||
每月网购支出占总消费比例 | 10%以下 | 114 | 31.32% | 2000元以上 | 22 | 6.04% | |
10%-20% | 108 | 29.67% | |||||
20%-30% | 87 | 23.90% | |||||
30%以上 | 55 | 15.11% |
Tab.2 The online shopping feature of surveyed samples
参数 | 样本属性 | 样本量 | 比重 | 参数 | 样本属性 | 样本量 | 比重 |
---|---|---|---|---|---|---|---|
网购频率 | 不网购 | 13 | 3.57% | 网购消费 | 不网购 | 11 | 3.02% |
每年至少一次 | 30 | 8.24% | 1-200元 | 53 | 14.56% | ||
每月至少一次 | 145 | 39.84% | 200-500元 | 122 | 33.52% | ||
每周至少一次 | 146 | 40.11% | 500-1000元 | 101 | 27.75% | ||
基本上每天 | 30 | 8.24% | 1000-2000元 | 55 | 15.11% | ||
每月网购支出占总消费比例 | 10%以下 | 114 | 31.32% | 2000元以上 | 22 | 6.04% | |
10%-20% | 108 | 29.67% | |||||
20%-30% | 87 | 23.90% | |||||
30%以上 | 55 | 15.11% |
检验内容 | 卡方 | 自由度 | 显著性 | |
---|---|---|---|---|
似然比检验 | 100.443 | 44 | 0.000 | |
拟合优度检验 | Person | 555.710 | 618 | 0.965 |
Deviance | 518.809 | 618 | 0.999 | |
平行线检验 | 39.357c | 44 | 0.671 |
Tab.3 Model fitting information, goodness-of-fit, and test of parallel lines
检验内容 | 卡方 | 自由度 | 显著性 | |
---|---|---|---|---|
似然比检验 | 100.443 | 44 | 0.000 | |
拟合优度检验 | Person | 555.710 | 618 | 0.965 |
Deviance | 518.809 | 618 | 0.999 | |
平行线检验 | 39.357c | 44 | 0.671 |
自变量 | B | EXP(B) | 标准误 | 瓦尔德 | 显著性 | ||
---|---|---|---|---|---|---|---|
截距1 | -0.325 | 0.723 | 1.402 | 0.054 | 0.817 | ||
截距2 | 2.704 | 14.939 | 1.416 | 3.649 | 0.056 | ||
网购变量(以基本上每天网购为参照组) | 不网购 | -0.002 | 0.998 | 0.864 | 0 | 0.998 | |
每年至少一次 | 0.62 | 1.859 | 0.612 | 1.024 | 0.312 | ||
每月至少一次* | 0.867 | 2.380 | 0.455 | 3.634 | 0.057 | ||
每天至少一次 | 0.4 | 1.492 | 0.465 | 0.74 | 0.39 | ||
需求方因素 | 消费目的 | 购物 | 0.036 | 1.037 | 0.256 | 0.02 | 0.888 |
休闲娱乐*** | 0.78 | 2.181 | 0.269 | 8.391 | 0.004 | ||
餐饮 | -0.291 | 0.749 | 0.28 | 1.082 | 0.298 | ||
出行时间(以90min以上为参照) | 少于5min | -0.451 | 0.637 | 1.725 | 0.068 | 0.794 | |
5-10min | -1.106 | 0.331 | 0.894 | 1.53 | 0.216 | ||
10-30min | -0.582 | 0.559 | 0.867 | 0.451 | 0.502 | ||
30-90min | 0.747 | 2.111 | 0.898 | 0.693 | 0.405 | ||
性别(以女性为参照) | 0.181 | 1.198 | 0.264 | 0.467 | 0.494 | ||
年龄(以60岁及以上为参照) | 17岁及以下 | -0.132 | 0.876 | 0.848 | 0.024 | 0.876 | |
18-34岁 | -0.346 | 0.708 | 0.602 | 0.331 | 0.565 | ||
35-59岁 | -0.574 | 0.563 | 0.636 | 0.816 | 0.366 | ||
学历(以硕士为参照) | 初中及以下 | -1.097 | 0.334 | 0.756 | 2.102 | 0.147 | |
高中/中专/职高/技校** | -1.247 | 0.287 | 0.528 | 5.574 | 0.018 | ||
大专/电大/夜校** | -1.203 | 0.300 | 0.512 | 5.515 | 0.019 | ||
本科* | -0.711 | 0.491 | 0.41 | 3.013 | 0.083 | ||
收入(以20000元以上为参照) | 1000元以下 | 0.136 | 1.146 | 0.73 | 0.035 | 0.852 | |
1001-3000元 | 0.382 | 1.465 | 0.673 | 0.323 | 0.57 | ||
3001-5000元 | -0.151 | 0.860 | 0.622 | 0.059 | 0.808 | ||
5001-10000元 | -0.51 | 0.600 | 0.609 | 0.703 | 0.402 | ||
10001-20000 | 0.291 | 1.338 | 0.598 | 0.237 | 0.627 | ||
供给方因素 | 道路通畅满意度(以非常满意为参照) | 非常不满意 | -0.492 | 0.611 | 0.992 | 0.246 | 0.62 |
不满意* | -1.156 | 0.315 | 0.624 | 3.426 | 0.064 | ||
一般 | -0.52 | 0.595 | 0.531 | 0.959 | 0.327 | ||
满意 | -0.519 | 0.595 | 0.529 | 0.963 | 0.326 | ||
公共交通便捷性满意度(以非常满意为参照) | 非常不满意*** | -21.412 | 0.000 | 2.537 | 71.223 | 0 | |
不满意 | 0.53 | 1.699 | 1.441 | 0.135 | 0.713 | ||
一般*** | 1.249 | 3.487 | 0.464 | 7.236 | 0.007 | ||
满意 | 0.577 | 1.781 | 0.403 | 2.045 | 0.153 | ||
停车位满意度(以非常满意为参照) | 非常不满意 | 1.665 | 5.286 | 1.103 | 2.277 | 0.131 | |
不满意* | 1.597 | 4.938 | 0.853 | 3.504 | 0.061 | ||
一般 | 1.294 | 3.647 | 0.793 | 2.663 | 0.103 | ||
满意** | 1.965 | 7.135 | 0.798 | 6.055 | 0.014 | ||
便民服务满意度(以非常满意为参照) | 非常不满意 | -0.994 | 0.370 | 1.932 | 0.265 | 0.607 | |
不满意 | -2.054 | 0.128 | 1.321 | 2.42 | 0.12 | ||
一般 | -1.91 | 0.148 | 1.185 | 2.599 | 0.107 | ||
满意 | -1.332 | 0.264 | 1.139 | 1.368 | 0.242 | ||
安全设施设置满意度(以非常满意为参照) | 不满意 | 1.439 | 4.216 | 1.297 | 1.231 | 0.267 | |
一般 | 0.683 | 1.980 | 1.09 | 0.392 | 0.531 | ||
满意 | 0.537 | 1.711 | 1.057 | 0.258 | 0.611 |
Tab.4 Regression result of the factors influencing in-store shopping
自变量 | B | EXP(B) | 标准误 | 瓦尔德 | 显著性 | ||
---|---|---|---|---|---|---|---|
截距1 | -0.325 | 0.723 | 1.402 | 0.054 | 0.817 | ||
截距2 | 2.704 | 14.939 | 1.416 | 3.649 | 0.056 | ||
网购变量(以基本上每天网购为参照组) | 不网购 | -0.002 | 0.998 | 0.864 | 0 | 0.998 | |
每年至少一次 | 0.62 | 1.859 | 0.612 | 1.024 | 0.312 | ||
每月至少一次* | 0.867 | 2.380 | 0.455 | 3.634 | 0.057 | ||
每天至少一次 | 0.4 | 1.492 | 0.465 | 0.74 | 0.39 | ||
需求方因素 | 消费目的 | 购物 | 0.036 | 1.037 | 0.256 | 0.02 | 0.888 |
休闲娱乐*** | 0.78 | 2.181 | 0.269 | 8.391 | 0.004 | ||
餐饮 | -0.291 | 0.749 | 0.28 | 1.082 | 0.298 | ||
出行时间(以90min以上为参照) | 少于5min | -0.451 | 0.637 | 1.725 | 0.068 | 0.794 | |
5-10min | -1.106 | 0.331 | 0.894 | 1.53 | 0.216 | ||
10-30min | -0.582 | 0.559 | 0.867 | 0.451 | 0.502 | ||
30-90min | 0.747 | 2.111 | 0.898 | 0.693 | 0.405 | ||
性别(以女性为参照) | 0.181 | 1.198 | 0.264 | 0.467 | 0.494 | ||
年龄(以60岁及以上为参照) | 17岁及以下 | -0.132 | 0.876 | 0.848 | 0.024 | 0.876 | |
18-34岁 | -0.346 | 0.708 | 0.602 | 0.331 | 0.565 | ||
35-59岁 | -0.574 | 0.563 | 0.636 | 0.816 | 0.366 | ||
学历(以硕士为参照) | 初中及以下 | -1.097 | 0.334 | 0.756 | 2.102 | 0.147 | |
高中/中专/职高/技校** | -1.247 | 0.287 | 0.528 | 5.574 | 0.018 | ||
大专/电大/夜校** | -1.203 | 0.300 | 0.512 | 5.515 | 0.019 | ||
本科* | -0.711 | 0.491 | 0.41 | 3.013 | 0.083 | ||
收入(以20000元以上为参照) | 1000元以下 | 0.136 | 1.146 | 0.73 | 0.035 | 0.852 | |
1001-3000元 | 0.382 | 1.465 | 0.673 | 0.323 | 0.57 | ||
3001-5000元 | -0.151 | 0.860 | 0.622 | 0.059 | 0.808 | ||
5001-10000元 | -0.51 | 0.600 | 0.609 | 0.703 | 0.402 | ||
10001-20000 | 0.291 | 1.338 | 0.598 | 0.237 | 0.627 | ||
供给方因素 | 道路通畅满意度(以非常满意为参照) | 非常不满意 | -0.492 | 0.611 | 0.992 | 0.246 | 0.62 |
不满意* | -1.156 | 0.315 | 0.624 | 3.426 | 0.064 | ||
一般 | -0.52 | 0.595 | 0.531 | 0.959 | 0.327 | ||
满意 | -0.519 | 0.595 | 0.529 | 0.963 | 0.326 | ||
公共交通便捷性满意度(以非常满意为参照) | 非常不满意*** | -21.412 | 0.000 | 2.537 | 71.223 | 0 | |
不满意 | 0.53 | 1.699 | 1.441 | 0.135 | 0.713 | ||
一般*** | 1.249 | 3.487 | 0.464 | 7.236 | 0.007 | ||
满意 | 0.577 | 1.781 | 0.403 | 2.045 | 0.153 | ||
停车位满意度(以非常满意为参照) | 非常不满意 | 1.665 | 5.286 | 1.103 | 2.277 | 0.131 | |
不满意* | 1.597 | 4.938 | 0.853 | 3.504 | 0.061 | ||
一般 | 1.294 | 3.647 | 0.793 | 2.663 | 0.103 | ||
满意** | 1.965 | 7.135 | 0.798 | 6.055 | 0.014 | ||
便民服务满意度(以非常满意为参照) | 非常不满意 | -0.994 | 0.370 | 1.932 | 0.265 | 0.607 | |
不满意 | -2.054 | 0.128 | 1.321 | 2.42 | 0.12 | ||
一般 | -1.91 | 0.148 | 1.185 | 2.599 | 0.107 | ||
满意 | -1.332 | 0.264 | 1.139 | 1.368 | 0.242 | ||
安全设施设置满意度(以非常满意为参照) | 不满意 | 1.439 | 4.216 | 1.297 | 1.231 | 0.267 | |
一般 | 0.683 | 1.980 | 1.09 | 0.392 | 0.531 | ||
满意 | 0.537 | 1.711 | 1.057 | 0.258 | 0.611 |
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