Abstract:

The pet-carrying tourism market has gradually become an important segment of China's tourism source market, but relevant scientific research is lacking. Taking the network travelogue of Mafengwo as the data source and the pet tourists as the research object, the text content analysis and spatial analysis methods are used to explore the characteristics of travelling with pets. The results show that: (1) Tourists carrying with pets prefer the self-driving and RV transportation, as well as the scenic spot of grassland,coastal, ancient town and the accommodation formats of homestay and inn. There is obvious heterogeneity and agglomeration in the spatial distribution of the destinations visited by pet tourists, which generally presents a "core-edge" structure that spreads around the core provincial and municipal destinations to the periphery and mainly forms four core agglomeration density areas such as Yunnan-Guizhou-Sichuan, Yangtze River Delta, Pearl River Delta and North China; (2) The pets have the characteristics of material agency, and the material agency of pets is implanted in the daily life of pet-owners, awakens the inner emotional and desires and stimulates the motivational emotions of tourists to form four major material agency related motivations that affect the generation of pet tourism behavior, such as escape and release, companionship and attachment, psychological compensation, and social communication. (3) The new material entity of pets has an ability of assemblage. When this assemblage driven by material agency is embedded from "home" to "tourism" situation, non-human heterogeneous elements form a pet-carrying tourism assembly body with destinations, transportation, accommodation, scenic spots, etc. Therefore, the generation process of the pet-carrying tourism assemblage also explains the causes of the pet-carrying tourism behavior. Through the research on the connotation, behavior characteristics and its causes from a new materialistic perspective, this paper expands the cognition and understanding of tourism spatial system of China's pet tourism market.

Key words: network travelogue, travelling with pets, connotation, assemblage, material agency, new materialism

摘要：

携宠旅游市场逐渐成为我国旅游客源市场中一种重要的细分类型，然而相关科学研究较为缺乏。以马蜂窝网络游记为数据源，以携宠旅游者为研究对象，利用文本内容分析、空间分析方法探讨携宠出游的行为特征，并基于新物质主义的物质能动性及拼装视角科学解析携宠出游行为的成因。结果表明：（1）携宠旅游者偏好私人自驾、房车的交通方式，以及草原型、滨海型、古城古镇型旅游地与民宿、客栈型住宿业态；其到访目的地的空间分布存在明显异质性与集聚性，总体呈现围绕核心省域及市域目的地向外围扩散的“核心-边缘”结构，主要形成云贵川、长三角、珠三角、华北地区等四大核心集聚密度区。（2）宠物具有主体性与能动性特征，宠物的物质主体能动性通过植入宠物主日常生活、唤醒携宠者内心情绪欲望、激发携宠动机情感，从而形成逃避与释放、陪伴与依恋、心理补偿、社会交往等携宠旅游行为背后四大物质能动性动机。（3）宠物这一新型物质实体具有拼装力，当这种拼装因物质能动性驱动而由“家”嵌入至“旅游”情境，携宠动机情感、个人需求偏好、目的地属性特征、管理规制、宠物、其他游客等人与非人的多元异质元素相互作用，并生成目的地、交通、住宿、景区等关联要素的携宠旅游拼装体，而该携宠旅游拼装体的生成过程也就解释了携宠旅游行为背后的成因。本研究弥补了对携宠旅游中宠物能动性参与的旅游行为探讨不足，并为我国携宠旅游市场培育及高质量发展提供学理解释与实践参考。

关键词: 网络游记, 携宠出游, 内涵, 拼装, 物质能动性, 新物质主义