Abstract:

With the advancement of the "cultural turn""emotional turn"of geography and the influence of modernity, more scholars have begun to pay attention to topics such as consumer emotion, identity, value and meaning representation in the urban cultural consumption space. Changsha Super Wenheyou, as an urban cultural consumption place, is a typical nostalgic cultural consumption space. Based on the perspective of scene theory, we take Super Wenheyou as an example, and use qualitative research such as participatory observation, interview, and text analysis method to explore the construction strategy of operators and the spatial perception of consumers. The research shows: ①The operators of Super Wenheyou Space are trying to construct the original scenery of "Old Changsha", and create differentiated buildings and spaces around the three elements of the scene: "location, cultural form (activity), and people". Consumers have a nostalgic psychology and realize identity certification and self-construction through consumption activities in Super Wenheyou, and their consumption focuses on the symbolic value of Super Wenheyou space.②Traditional streets built by Super Wenheyou attract huge traffic, highlighting the individual's "resistance" to the renewal and replacement of some spaces in the process of urbanization, as well as the nostalgia for past lifestyles and places of consumption.③The nostalgic scenes arranged by Super Wenheyou have weakened the authenticity of the historical space to a certain extent, and replaced the original diverse community lifestyles in the traditional streets and lanes with a single new consumption method, resulting in the possibility that the consumption space may be reduced to just having some products with local characteristics.

Key words: scene theory, consumption space, spatial construction, spatial perception, super Wenheyou

摘要：

随地理学“文化转向”“情感转向”的推进，更多学者开始关注城市消费空间中的消费者情感、认同、价值和意义表征等议题。基于新文化地理学视角和场景理论，以超级文和友怀旧消费空间为例，采用质性研究方法探究经营者的建构策略和消费者的空间感知。研究表明：①超级文和友空间的经营者力图构建“老长沙”室内布景，围绕场景三要素“地点、文化形式、人”塑造差异化建筑与空间。消费大众具有怀旧心理，在超级文和友内通过消费活动来实现身份证明和自我建构，其消费侧重于关注超级文和友空间的符号价值。②超级文和友构筑的传统街巷景象吸引巨大的流量，彰显了个体对于城市化过程中部分空间更新与置换的“反抗”以及对以往生活方式与消费场所的怀旧之情。③超级文和友布置的怀旧场景一定程度上削弱了历史空间的原真性，以单一的新型消费方式取代了过去传统街巷中原本多元的社区生活方式，导致该消费空间有可能沦为只是具有部分地方性特征的商品。

关键词: 场景理论, 消费空间, 空间建构, 空间感知, 超级文和友