Abstract:

In the context of building a multi-governance system, the realization of the synergistic goal of reducing pollution and reducing carbon requires the participation of the government and the public. Based on Baidu search index to measure public participation under the concept of green consumption, this paper empirically tests the role and influence of public participation under the concept of green consumption on pollution reduction and carbon reduction by using panel data of 266 prefecture-level cities from 2011 to 2019, and pays attention to the role of government environmental regulation and green technology innovation as intermediary variables. The results show that public participation based on the concept of green consumption can effectively improve the synergy of urban pollution reduction and carbon reduction, and after a series of robustness tests, the above conclusions are still valid. Heterogeneity analysis shows that for those with higher education levels, old industrial bases and environmentally friendly cities, public participation based on the concept of green consumption has a more significant synergistic driving effect on their pollution reduction and carbon reduction. The analysis of the mechanism found that public participation based on the concept of green consumption can promote the synergistic effect of pollution reduction and carbon reduction by strengthening environmental regulation and promoting green technology innovation. Therefore, the government should actively guide the public to participate in environmental supervision and green consumption, build a multi-element pollution reduction and carbon reduction system, and form a more effective environmental governance structure, so as to better promote the realization of the synergy goal of pollution reduction and carbon reduction.

Key words: green consumption concept, public participation, Baidu search index, pollution reduction and carbon reduction, synergistic effect

摘要：

在构建多元共治体系的背景下，减污降碳协同增效目标的实现需要政府和公众的共同参与。本文基于百度搜索指数衡量绿色消费理念下的公众参与，运用2011—2019年266个地级市的面板数据，实证检验了绿色消费理念下的公众参与对减污降碳的影响，同时考察政府环境规制和绿色技术创新作为中介变量在其中所发挥的作用。结果发现：①基于绿色消费理念的公众参与能够有效提升城市减污降碳的协同性，且经过一系列稳健性检验后，上述结论依然成立。②异质性分析表明，基于绿色消费理念的公众参与对教育水平较高的城市、老工业基地城市以及环保城市减污降碳具有更为显著的协同驱动效果。③机制分析发现，基于绿色消费理念的公众参与能够通过加强环境规制和促进绿色技术创新来增强减污降碳的协同效应。因此，政府应积极引导公众参与环境监督和绿色消费，构建多元减污降碳体系，形成更有效的环境治理结构，以更好地促进减污降碳协同增效目标的实现。

关键词: 绿色消费理念, 公众参与, 百度搜索指数, 减污降碳, 协同效应