Abstract:

This study tried to use popular geopolitical methods to study the impact of the port landscape on the national image, taking the new joint inspection building of the Nanxi River at the Hekou Highway Port in Yunnan on the Sino-Vietnamese border as an example for in-depth analysis. As the outpost of China's homeland security and the frontier of opening up to the outside world, the construction of border crossings is of great significance to the construction of the national image and the high-quality development of the border areas. This study analyzed the impact of the construction of the new Joint Inspection Building in Hekou Nanxi River on China's national image among domestic and foreign audiences from the perspective of popular geopolitics. It summarized the mechanism of the impact of the port landscape on the national image, adopting the methods of discourse analysis and cyber ethnography to collect relevant data from government media websites at all levels, Wechat offical accounts, and domestic and foreign social media for systematic analysis. The construction of the new JIB building mainly builds a strong national image among domestic audiences, while it generates a more complex emotional response among foreign audiences, with both positive evaluations and negative emotions due to political and cultural differences. Various factors jointly play a role in the audience's emotional perception of the building, which in turn affects the construction of the national image. As an important part of national image construction, the construction of the port landscape should not only pay attention to the improvement of the material level but also pay attention to the emotional experience of the audience and the influence of media communication. At the same time, the study also reveals the complexity and challenge in the process of China's national image construction, which provides theoretical support and inspiration for China's port construction and national image construction in the future.This paper enriches the combination of popular geopolitics with landscape research and national image research,which has certain academic value and practical significance.

Key words: popular geopolitics, national image, joint inspection building, port landscape, border landscape

摘要：

边疆地区是我国国土安全的前哨和对外开放的前沿，边境口岸建设对于国家形象建构及边境地区高质量发展均具有重要意义。本文尝试使用流行地缘政治方法，以中越边境的云南河口公路口岸南溪河新联检大楼为例，研究口岸景观对国家形象的影响，并探讨口岸景观对于国家形象产生影响的机制。研究采用话语分析与网络民族志相结合的方法，广泛收集来自各级政府媒体网站、公众号及国内外社交媒体中的相关数据并开展系统分析。新联检大楼的建设在国内受众心目中主要塑造了强大的国家形象，而在国外受众中则产生了更复杂的情感反应，既有正面评价，也存在因政治文化差异导致的负面认知。多种因素共同影响受众对新联检大楼的情感认知，进而深刻影响国家形象的构建。口岸景观作为国家形象建构的重要组成部分，其建设不仅需关注物质层面的提升，还需重视受众的情感体验和媒介传播的影响。研究揭示了我国国家形象构建过程的复杂性和挑战性，为未来我国的口岸建设和国家形象建构提供了理论支持和启示，并进一步丰富了相关领域的研究，具有一定的学术价值和现实意义。

关键词: 流行地缘政治, 国家形象, 联检大楼, 口岸景观, 边境景观