Abstract: On the basis of summarizing and introducing urban connotation of eco-tourism and the related research at home and abroad, from the perspective of the major participants of the urban eco-tourism, Shanghai residents are chosen as the object of a questionnaire study. The results show that tourism awareness and consumer behavior of Shanghai residents are relatively mature and reflect the clear preference for the natural ecology landscape and recreational space. Approximately 76% of the respondents recognized eco-tourism in the city. In different eco-tourism activities and their recognition it is found that consumptiveness is inversely proportional to the recognition of the activities, which is in line with the basic principles of eco-tourism. Although 70.94% are willing to assume ecological responsibility in the tourism process, among them 51.92% take it as the premise that their economic utility is not affected. So the perception and attitude of Shanghai residents in environmental awareness and ecological responsibility remain to be improved.

摘要： 在总结和介绍城市生态旅游的内涵和国内外相关研究的基础上，从城市生态旅游的主要参与者的角度，以上海居民作为研究对象进行问卷调研。结果显示，上海居民的旅游意识和消费行为相对成熟，体现出对自然生态类景观和游憩空间的明显偏好；约76%的被调查者认可在城市中开展生态旅游，在对不同生态旅游活动的内容的认可度方面，发现活动的消耗性与认可度成反比，基本符合生态旅游的基本原则；尽管70.94%在旅游过程中愿意承担生态责任，但其中51.92%以自身经济效用的不受影响为前提，因此上海居民在环境意识和生态责任的感知和态度方面仍然具有较大提升的空间。