电商扶贫下的流空间与知识生产：昆明乡村重构机制研究

doi:10.3969/j.issn.1004-9479.2023.04.2021338

摘要/Abstract

摘要：

基于“行动者网络”理论与“流空间”等概念，通过参与式观察和半结构访谈等研究方法，深入分析云南省昆明市东川区、寻甸县和禄劝县三地电子商务进驻乡村所引发的知识生产与要素流动，揭示数字经济驱动下的乡村重构过程与机制。研究发现，电子商务向农村地域系统的渗透，通过各种要素流的连接与转化重塑着乡村的商业空间结构。同时，基于电商培训的知识生产改变了乡村个体与互联网之间的交互关系，使他们有能力通过互联网的赋权积极地连结外界消费者并宣传本地农产品，实现农户的增收，增强村民作为乡村发展主体的身份认同，从而实现了乡村地域系统物质空间、社会空间和文化空间的多维重构。

关键词: 农村电商, 行动者网络, 知识生产, 流空间, 乡村重构

Abstract:

This paper adopts the theory of "Actor-Network Theory (ANT)" and the discourse of the "space of flows" as theoretical frameworks to interpret the production of knowledge and rural restructuring which are influenced by the e-commerce development in rural China. Using research methods of participatory observation and semi-structured interviews conducted in Dongchuan District, Xundian County, and Luquan County in the Kunming City, Yunnan Province, we analyze the mechanisms of rural restructuring in our three study areas based on the construction of knowledge production actor-network and the space of flows. It is found that the penetration of e-commerce in rural area has reshaped the spatial structure of rural commercial space by reconfiguring the way of connection and transformation of various flows. Meanwhile, the production of knowledge based on e-commerce training has changed the way of interaction between rural individuals and the internet. Rural residents are becoming more connected to the external consumers by taking advantage of the internet. They are empowered by the digital economy, which enables them to proactively advertise local agro-products, increase income and strengthen identity of place.Such changes driven by rural e-commerce development are arguably important for understanding the physical, social, and cultural restructuring of China's rural space.

Key words: rural e-commerce, actor-network theory, production of knowledge, space of flows, rural restructuring

雷竣超, 王敏, 买欣. 电商扶贫下的流空间与知识生产：昆明乡村重构机制研究[J]. 世界地理研究, 2023, 32(4): 156-169.

Junchao LEI, Min WANG, Xin MAI. Space of flows and knowledge production under e-commerce driven poverty alleviation: A study of rural restructuring mechanism in Kunming[J]. World Regional Studies, 2023, 32(4): 156-169.

图/表 6

图1 案例地区位

Fig.1 Location of the study area

表1 研究方法与研究对象

Tab.1 Research method and subjects

方法	对象（数量）
参与式观察	电子商务服务中心的电商知识培训课程（1）
参与式观察	昆明市政府工作人员视察调研（1）
访谈	电商服务中心（3）
	政府工作人员（3）
	村委会（居委会）（16）
	服务站（经贸站）（6）
	个体农户（11）
	社会企业（3）

图2 昆明市乡村电商构建的行动者与强制通行点（OPP）

Fig.2 Main actors and the Obligatory Passage Point （OPP） in the construction of rural e-commerce in Kunming

图3 昆明乡村地域系统行动者网络的转变

Fig.3 The transformation of the rural actor network in Kunming

图4 电商驱动下昆明乡村地域系统的超区域网络构建

Fig.4 The construction of supra-regional network driven by e-commerce in Kunming’s rural space

图5 昆明的乡村电商网络构建

Fig.5 The construction of rural e-commerce network in Kunming

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