Abstract:

In the context of big data, based on the Weibo check-in data of tourists in Huangshan City, the influence of geographical distance on tourists' behavior was quantitatively analyzed. The research finds that:(1) On a spatial distribution, local tourists form a tendency to gather in central towns. The distribution of short-distance tourists is balanced. Long-distance tourists show the characteristics of gathering in high-level tourist attractions; (2) In the selection of scenic spots, with the increase of distance, the tourism attraction of Huangshan Scenic Area and Hongcun Scenic Area is gradually strengthened, while the tourism attraction of Huizhou Ancient City is gradually weakened. In the terms of the level of scenic spots in Huangshan City, tourists from different distance have different choices; (3) Geographical distance affects tourists' choice of hotel and restaurant types and consumption behavior. The increase of geographical distance has made tourists more inclined to restaurants which have Huangshan local specialties.In terms of consumption expenditure, long-distance tourists spend the most on hotels and restaurants; (4) The comparative analysis shows that tourists who are from different geographical distances have different tourism motives. Local tourists mainly focus on relaxation and leisure. The motivation for short-distance tourists includes sightseeing and leisure. Long-distance tourists mainly care about sightseeing experience.

Key words: geographic distance, tourist behavior, Weibo check-in data, Huangshan City

摘要：

在大数据背景之下，基于黄山市旅游者微博签到数据，定量分析地理距离对旅游者行为的影响。研究发现：（1）在空间分布上，本地旅游者倾向于在城镇中心集聚，短途旅游者分布较为均衡，长途旅游者呈现出向高等级旅游景区集聚的特征。（2）在景点选择上，黄山风景区和宏村景区的旅游吸引力随地理距离的增加而逐渐增强，徽州古城的旅游吸引力则随地理距离的增加而逐渐减弱；不同地理距离的旅游者在黄山市景点等级的选择上有所不同。（3）地理距离会影响旅游者在酒店及餐厅的消费行为。在餐厅类型选择上，随着地理距离增加，旅游者对黄山本地美食餐厅的偏好愈加明显；在消费支出上，长途旅游者酒店和餐厅的消费支出均为最多。（4）对比分析发现，不同地理距离旅游者的旅游动机有所差异：本地旅游者以放松休闲为主，短途旅游者则是观光与休闲结合，长途旅游者以观光体验为主。

关键词: 地理距离, 旅游者行为, 微博签到数据, 黄山市