Abstract:

The development of urban tourism and the trend of cultural and tourism integration have propelled the multifaceted transformation of urban independent bookstores. This study focuses on four bookstores in Guangzhou, conducting on-site observations and in-depth interviews to analyze the process of multifaceted production in urban cultural consumption spaces and the spatial experiences of consumers, employing qualitative research methods. The following conclusions are drawn: ①The operation of urban independent bookstores requires coordination with the external environment to attract tourists while also necessitating the rational planning and integration of internal spatial layouts. ② The construction of multifaceted scenes in urban independent bookstores involves discourse practices among operators, government, consumers, and other stakeholders. Through different types of media, these scenes have accelerated their transformation into urban tourist attractions. ③ Consumers of urban independent bookstores exhibit different motivations, behaviors, and feelings, categorized into daily leisure seekers, bookstore enthusiasts, general tourists, and social media influencers. They engage in personalized deconstruction and reshaping of urban independent bookstores. This research expands the existing research perspectives on urban cultural consumption spaces and provides theoretical support for the sustainable development of urban bookstores.

Key words: urban cultural consumption space, composite production, consumer, spatial practice, urban independent bookstore

摘要：

城市旅游发展和文旅融合的时代浪潮推动了城市独立书店的复合化转型。本研究以广州的四家书店作为研究对象，通过现场观察和深度访谈，采用质性研究方法，剖析城市文化消费空间的复合化生产过程以及消费者的空间体验，得出以下结论：①城市独立书店的复合化生产，在外部需与城市环境相协调以有效吸引客流，在内部则需合理规划游线以整合空间功能。②城市独立书店复合化场景的搭建是经营者、政府、消费者等多主体话语实践的结果；经由媒介推广，这些场景加速转变为城市旅游景观。③城市独立书店消费者的在场动机、行为和体验各异，可分为日常休闲者、书店“朝圣者”、大众旅游者与网红打卡者，他们在书店空间叙事中实现了个性化的解构与意义重塑。研究拓展了城市文化消费空间的现有研究视角，也为城市独立书店的可持续发展提供理论支持。

关键词: 城市文化消费空间, 复合化生产, 消费者, 空间实践, 城市独立书店