Abstract:

With the increasingly prominent characteristics of mobility in contemporary society, tourism flow has become a new development factor of tourism regional system. Tourism experience affects the spatial behavior of tourists and produce the difference between during-tour and post-tour tourism flow network structure, which provides a new research perspective for the optimization and reorganization of regional tourism flow network structure. Taking Huangshan City as a study case, this paper makes a comparative study between during-tour and post-tour tourism flow network structure by using the social network analysis method. The results show that: (1) In terms of the tourism flow network structure, there are obvious core-edge structures in both the during-tour and post-tour tourism flow networks. The scale and scope of the post-tour tourist flow networks have changed significantly, which tourists tend to group tours of the adjacent nodes in a larger space. (2) In terms of the functions of tourist flow nodes, the core nodes play an important role both in the during-tour and post-tour tourism flow networks. The functions of tourist flow nodes are improved entirely in the post-tour tourism flow network. Some nodes with distinct local cultural characteristics become the key nodes of the post-tour tourist flow network. (3) In terms of the optimization and reorganization of spatial organization, there is a general trend of the development and adjustment of regional tourism flow network structure in the future, which to further strengthen the function of tourism flow distribution of core tourism nodes within the region, and to form benign interaction and cooperation of spatial organizations in a larger space. On this basis, this paper puts forward countermeasures and suggestions for the rational optimization of the tourism network structure, which includes spatial pattern, route organization and transportation system.

Key words: tourism experience, tourism flow, network structure, during-tour, post-tour, Huangshan City

摘要：

随着当代社会表现出日益凸显的流动性特征，旅游流在旅游地域系统的要素关联和空间组织中发挥重要作用。旅游体验会对旅游者的空间行为造成影响，产生游中和游后差异性的旅游流网络，为区域旅游流网络结构的重组和优化提供了新的研究视角。以黄山市为研究案例地，运用社会网络分析方法，对游中和游后的旅游流网络结构进行比较研究。研究发现：（1）在旅游流网络结构方面，游中和游后的旅游流网络均存在明显的“核心-边缘”结构，游后的旅游流空间网络规模及范围较游中发生了显著变化，旅游者倾向于对更大空间范围内的邻近节点进行组合游览；（2）在旅游流节点功能方面，核心节点在游中和游后均发挥重要的辐射和集聚功能，游后旅游流节点功能整体提高，部分具有鲜明地方文化特色的节点成为游后旅游流网络的关键节点；（3）在空间组织重组和优化方面，进一步增强区域内部核心旅游节点的旅游流集散功能，并在更大空间范围内形成空间组织的良性互动与合作，是未来区域旅游流网络结构发展和调整的总体趋势。在此基础上，从理论和实践层面对相关结论展开讨论，并分别从空间格局、线路组织和交通体系三个方面，对黄山市旅游网络结构合理优化提出对策建议。

关键词: 旅游体验, 旅游流, 网络结构, 游中, 游后, 黄山市