|
|
THE PLACE CONSTURCTION AND CONSUMER PERCEPTION OF DAILY LIFE SPACEA CASE STUDY OF SHUNXING TEA HOUSE, CHENGDU
2018, 27(02):
156-165.
Under the background of economic and cultural globalization, the interaction between globalization and localization has become more and more frequent. As a result, the local consumption space in the city is increasing day by day. Under this background, this paper based on the theory of place and place construction, we take the Chengdu Shunxing teahouse which is the most representative of the local place as research object, research on the place construction and consumers’ perception of the tea house from the two perspectives of operators and consumers by qualitative research methods. It is found that the place construction of teahouse is actually a process of the representation of local cultural symbols, and the achievement of representation of local culture are mainly through the building of material space and performance stage controlled by operators. Firstly, the operators create a strong local cultural consumption space through the use of a variety of local symbols for space and its environment to design. Then, the operators arrange a stage for Sichuan performance which make the local culture more poetry. Finally, in the operator's meticulous planning, the teahouse has become a Grand View Garden of local culture. While consumers who as the space users, their perception and experience of the tea house are mainly from the physical space, local culture and functional value of the three dimensions, and in the three dimensions, the consumers have a high degree perception on the physical space and the local culture, and give a positive evaluation in these two dimensions, but consumers’ evaluation of the functional value of the teahouse is low. The perception and experience of the teahouse to meet the consumer's imagination and expectations of local culture, and the consumers through the interpretation of cultural symbols in the tea house to complete the gaze and consumption of the other culture, and the consumers' perception and experience of the teahouse show a strong symbol consumption characteristics, which means that consumption is no longer a simple function of value, but to meet people’s social psychological and cultural needs. The process of consumers’ interpretation of various cultural symbols and cultural performances in the tea house is also the process of the consumption of the tea house space. Finally, under the negotiation of business operators and consumers, the tea house which as the daily life space is shaped as a modern cultural consumption space, it also promotes the modernization of the traditional daily life space and the transformation of globalization. At the end of this paper, a critical reflection on the construction and consumption of this kind of space is presented.
Related Articles |
Metrics
|
