Folk festivals serve as significant avenues for studying local cultures by constructing local images, constructing place cultural identities, and fostering local economic development. This study, taking the "Married Women Returning to Their Hometown" event in Beiyin Hakka Village, Paitan Town, Guangzhou City as a case, explores how newly created rural folk activities reinforce the place identity of these women. The event unfolds in various forms, such as the Pi Xiu dance performance (a Hakka dance), carrying bamboo baskets (a traditional Hakka practice), ancestor worship, singing Hakka folk songs, and sharing reunion dinners. The emotional connections and place cultural identity forged during the event re-establish emotional bonds between the married women and their hometown, strengthening their cultural confidence. Solidarity, support, and historical recollections awaken their collective identity, deepening their local identity. Additionally, improved economic conditions enhance the quality and participation of the event, fostering a stronger sense of identity and support for the hometown's economic development. Furthermore, including local villagers, clan brothers, andvisitors, provided differing levels of support and recognition to the married women during the event. As a result, their sense of place identity was deepened from the familial level to the entire village, achieving an expansion from personal families to a broader sense of collective belonging. Theoretically, the research has expanded the theoretical framework concerning the relationship between newly created rural folk festival and place identity, contributing to a deeper understanding of how such customs construct place identity. Practically, it offers positive guidance on utilizing folk festival to enhance cultural integration and place identity among different ethnic groups. Well-organized and leveraged, newly created folk festival can serve as a soft governance tool that advocates cultural identity, internalizes ethical norms, and fosters social unity, thereby holding practical value for further promoting rural cultural revitalization. Lastly, it merits further contemplation whether the construction of place identity in clan villages possesses unique characteristics. This research provides practical cases and theoretical support for cross-disciplinary areas such as rural community governance, cultural construction among diverse ethnic groups, and enhancing women's rights and self-awareness.
