主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

World Regional Studies ›› 2021, Vol. 30 ›› Issue (2): 422-432.DOI: 10.3969/j.issn.1004-9479.2021.02.2019527

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Study on cultural customers' leisure involvement and place attachment of independent bookstores: A case study of Guangzhou 1200bookshop

Wanru CHEN(), Shuang LI(), Yanci WU   

  1. School of Tourism Management, South China Normal University, Guangzhou 510006, China
  • Received:2019-10-17 Revised:2020-01-06 Online:2021-03-30 Published:2021-04-09
  • Contact: Shuang LI

独立书店消费者的休闲涉入和地方依恋研究

陈婉茹(), 李爽(), 伍艳慈   

  1. 华南师范大学旅游管理学院,广州 510006
  • 通讯作者: 李爽
  • 作者简介:陈婉茹(1996-),女,硕士生,研究方向为城市休闲与家庭旅游,E-mail: Catherine_wr@163.com
  • 基金资助:
    广东省哲学社会科学规划2020年度一般项目(GD20CGL51)

Abstract:

Taking Guangzhou 1200 Bookshop as an example,This paper adopts Enduring Involvement scale and Place Attachment scale to explore the relationship between leisure involvement and place attachment of cultural consumers in independent bookstores by using structural equation model and text analysis.The research shows that :(1) only the centrality dimension of leisure involvement has a significant positive relationship with each dimension of place attachment, and has a greater impact on place dependence than on place identity; (2) the attractiveness dimension of leisure involvement has a significant positive impact on place dependence, while the dimension of self-expression has a significant positive impact on place identity; (3) local dependence has a significant positive impact on place identity; (4) the place attachment characteristics of cultural consumers to 1200bookshop were mainly functional dependence and spiritual identity.This study verified and modified the model of "leisure involvement - place attachment", which was transferred to urban daily leisure activity space,expanded the scope of the model, and provided practical support for the operation and development model of independent bookstores.

Key words: leisure involvement, place attachment, independent bookstores, 1200bookshop

摘要:

以广州1200bookshop为例,采用涉入量表和地方依恋量表,运用结构方程模型和文本分析探讨独立书店文化消费者的休闲涉入和地方依恋的关系。研究表明:(1)休闲涉入只有中心性对地方依恋的每个维度均有显著的正向关系,且对地方依赖的影响大于地方认同;(2)吸引力对地方依赖有显著正向影响,而自我表现对地方认同有显著的正向影响;(3)地方依赖对地方认同有显著的正向影响;(4)文化消费者对1200bookshop的地方依恋特征主要是功能性依赖和精神性认同。研究将“休闲涉入-地方依恋”模型迁移到城市日常休闲活动空间,验证并修正了该模型,拓展了该模型的适用范围,同时也为独立书店的经营和发展模式提供实践支持。

关键词: 独立书店, 休闲涉入, 地方依恋, 地方依赖