Abstract:

This study focuses on digital nomads, a new traveling group, and uses the research method of network ethnography to explore the motivations and behavioral characteristics of digital nomads in choosing and maintaining a digital nomadic lifestyle. Through a two-month field survey and in-depth interviews with 16 digital nomads, the internal push factors (breaking away from work, reclaiming life values, pursuing secular pilgrimage experiences) and external pull factors (attractive destinations, cost-effective work Spaces, rich community activities) that drove the group to start and continue their digital nomadic life were summarized. It is found that digital nomads travel groups show a unique dual life in cyberspace and the real world, work and travel, freedom and discipline, alienation and connection. Such contradictory and unified behavior characteristics dialectically highlight the unique behavior pattern of digital nomads seeking a balance between work and travel in the background of the digital age. This study has enriched the cultural connotation of the travel behavior of digital nomads and provided an important perspective for understanding the new travel modes in contemporary society.

Key words: digital nomads, push-pull theory, behavioral characteristics, contradictioy entity, network ethnography

摘要：

本研究聚焦数字游牧民这一新兴旅行群体，采用网络民族志的研究方法，探究数字游牧民选择并维持该生活方式的动机及其行为特征。本研究通过为期两个月的田野调查，以及对16名数字游牧民进行深度访谈，归纳出驱动该旅行群体开启并维持数字游牧生活的推力因素（挣脱结构性束缚、重塑生命价值、追求世俗朝圣体验）与拉力因素（令人向往的目的地、基础设施完备的经济型工作空间、丰富的社区活动）。研究发现，该群体的选择也受到阻力因素的影响，数字游牧民旅行群体在赛博空间与真实世界中展现出独特的双重生活状态，其在工作与旅行、自由与规训、疏离与连接等方面的矛盾行为特征，辩证地折射出数字时代背景下数字游牧民寻求工作与旅行平衡的行为模式。本研究丰富了数字游牧民旅行行为的研究，为理解当代社会中的新兴旅行方式提供了重要视角。

关键词: 数字游牧民, 推拉理论, 行为特征, 矛盾体, 网络民族志