Abstract:

Academic research on global value chains have revealed how the uneven distribution of power from the global-local perspective dilutes the local development capacity of the communities of origin and reinforces the "core-periphery" geopolitical map of global capitalism, but relatively little attention has been paid to the entanglement between economic and social logic and the possibilities brought by community building, and the peculiarity of the case of Chinese rural societies. Taking Xinzhai Village in Yunnan Province as an example, and through qualitative research methods including participatory observations and in-depth interviews, this study analysed how Xinzhai Village achieved value chain upgrading in the benign interactions between the participation in the global coffee value chain, the local socio-cultural context, as well as the coordination of the state subjects and the mediation of information technology particularly social media, and to further achieve effective community building and local development. It unravels that although the globalised coffee trade has indeed stripped away the correspondence between coffee value and production space, the local level of the coffee industry is aware of the problem and is taking active measures to resist the exploitation of value at the local level, so as to make the global coffee value chain better serve the communities of origin, and to re-construct a space that achieves community capacity enhancement and sustainable development. The findings of the study have positive implications for optimising the coffee value chain structure and understanding the direction of rural revitalisation and community building in coffee origin communities in the context of globalisation.

Key words: coffee, value chain, value chain upgrading, globalization, community building

摘要：

大量全球价值链研究揭示了全球-地方视角下不均衡的权力分布如何削弱原产地社区的地方发展能力，并强化“核心-边缘”的全球资本主义地缘版图。然而，这些研究对经济与社会逻辑的双向建构以及社区营造带来的可能性关注相对不足，且较缺乏来自中国乡村的案例及其地方情境视角。本研究以云南省新寨村为例，通过参与式观察和深度访谈等质性研究方法，分析新寨村如何在全球咖啡价值链参与和地方社会文化情境之间的良性互动、国家主体的协调以及信息技术和社交媒体的积极中介作用下实现咖啡价值链升级，并进一步实现有效的社区营造，从而激活地方内生发展动力。结果表明，虽然全球化的咖啡贸易的确打破了咖啡价值和生产空间的对应关系，但咖啡行业的地方层面已经意识到这个问题，正在采取积极措施来抵抗本土受到的价值剥削，以使全球咖啡价值链更好地服务于原产地社区，实现社区能力提升和可持续发展的空间模式构建。研究结论对优化咖啡价值链形态，以及理解全球化背景下咖啡原产地社区的乡村振兴方向和社区发展具有积极意义。

关键词: 咖啡, 价值链, 价值链升级, 全球化, 社区营造