Analysis of supply chain collaboration and its influence mechanism on rural e-commerce development: The case of Yangtze River Delta region

doi:10.3969/j.issn.1004-9479.2025.06.20240140

Abstract

Abstract:

As a hand in the revitalization of rural industries, e-commerce is an important link in the high-quality integrated development of the Yangtze River Delta region. Taking Taobao village as the research object, this paper adopts spatial analysis and zero-inflated negative binomial regression analysis to explore the development trend of rural e-commerce integration in the Yangtze River Delta region and its supply chain foundation, and includes supply chain synergy as an important factor in the regression model to analyze the mechanism of e-commerce development. The results of the article show that: From the regional level, regional differences in the development of e-commerce in the Yangtze River Delta region have gradually widened, and there is still much room for improvement in integrated development. Comparing the supply chain environment in which Taobao Village is located, it can be seen that the supply chain environment for rural e-commerce development in the Yangtze River Delta region has structural differences, and the level of regional coordinated development of each link of the supply chain presents a situation of strong east and weak west. All links of the regional supply chain have a significant impact on the development of Taobao village, in which the development level of the production link has the most critical impact on the development of Taobao village, and the wholesale and logistics links have a more significant impact with the cooperation of the production link; and the level of coordinated development of the supply chain is the main factor influencing the integrated development of rural e-commerce in the Yangtze River Delta region.

Key words: rural e-commerce, supply chain, collaboration, Yangtze River Delta, rural revitalization

摘要：

作为乡村产业振兴的抓手，电子商务是长三角地区高质量一体化发展的重要纽带。本文以淘宝村为研究对象，采用空间分析和零膨胀负二项回归分析方法，对长三角地区农村电商一体化发展趋势及其供应链进行探究，并将供应链协同作为重要因素纳入回归模型，对电商发展的机制进行分析。研究结果表明：①从区域层面来看，长三角地区农村电商发展区域差异逐渐扩大，一体化发展仍存在较大的改善空间；②长三角地区农村电商发展的供应链环境具有结构性差异，供应链各环节的区域协调发展水平呈现东强西弱的态势；③区域供应链各环节对农村电商发展均有显著影响，批发和物流环节需要生产环节的匹配才能发挥显著作用，供应链协同是影响长三角地区农村电商一体化发展的主要因素。

关键词: 农村电商, 供应链, 协同, 长三角, 乡村振兴

Fan WANG, Mingfeng WANG, Juan LIN, Yinghao ZHANG, Aiping KUANG. Analysis of supply chain collaboration and its influence mechanism on rural e-commerce development: The case of Yangtze River Delta region[J]. World Regional Studies, 2025, 34(6): 95-107.

汪凡, 汪明峰, 林娟, 张英浩, 匡爱平. 供应链协同水平及其对农村电商发展的影响机制分析[J]. 世界地理研究, 2025, 34(6): 95-107.

Figures/Tables 6

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变量	表征数据
生产环节	区县轻工制造业企业数量
批发环节	区县小商品批发市场数量
物流环节	地级市尺度乡村电商配送点比重
供应链协同	3个环节的耦合协调度
政策	区县内电商产业园、电商孵化园、电商创业园数量
信息通讯	区县内电信、移动、联通3类通信营业厅数量
人口	区县人口总量
GDP	区县经济总量
道路	区县内国道、省道与高速公路长度

变量	表征数据
生产环节	区县轻工制造业企业数量
批发环节	区县小商品批发市场数量
物流环节	地级市尺度乡村电商配送点比重
供应链协同	3个环节的耦合协调度
政策	区县内电商产业园、电商孵化园、电商创业园数量
信息通讯	区县内电信、移动、联通3类通信营业厅数量
人口	区县人口总量
GDP	区县经济总量
道路	区县内国道、省道与高速公路长度

变量	模型1	模型2	模型3	模型4	模型5
常数项	－7.227 6（0.819）	－15.467 5^***（0.000）	－3.210 5（0.381）	－6.234 8（0.141）	0.536 5（0.870）
GDP	－1.766 2（0.522）	0.313 5（0.241）	0.056 1（0.877）	0.261 4（0.510）	－0.322 8（0.292）
人口	4.919 5（0.184）	－0.535 6^*（0.077）	0.332 3（0.424）	0.312 3（0.461）	0.272 2（0.454）
交通	1.308 5（0.495）	0.261 8^*（0.052）	－0.052 0（0.761）	－0.102 4（0.559）	0.043 9（0.792）
信息通讯	3.426 1（0.289）	－0.352 8（0.109）	0.874 4^***（0.004）	0.815 2^**（0.012）	0.764 0^**（0.011）
政策	8.382 6^***（0.000）	0.589 1^***（0.000）	0.605 1^***（0.001）	0.644 1（0.2976）	0.574 2^***（0.001）
生产环节		1.662 4^***（0.000）
批发环节			0.363 4（0.206）
物流环节				0.963 3（0.397）
供应链协同					10.270 6^***(0.000)
N	307	307	307	307	307
Zero obs	150	150	150	150	150
R²	0.121
Log pseudolikelihood		－689.874 6	－763.415 6	－763.746 5	－746.552 7
Wald chi2		222.15	98.76	107.21	112.96
P值		0.0000	0.0000	0.0000	0.0000

变量	模型1	模型2	模型3	模型4	模型5
常数项	－7.227 6（0.819）	－15.467 5^***（0.000）	－3.210 5（0.381）	－6.234 8（0.141）	0.536 5（0.870）
GDP	－1.766 2（0.522）	0.313 5（0.241）	0.056 1（0.877）	0.261 4（0.510）	－0.322 8（0.292）
人口	4.919 5（0.184）	－0.535 6^*（0.077）	0.332 3（0.424）	0.312 3（0.461）	0.272 2（0.454）
交通	1.308 5（0.495）	0.261 8^*（0.052）	－0.052 0（0.761）	－0.102 4（0.559）	0.043 9（0.792）
信息通讯	3.426 1（0.289）	－0.352 8（0.109）	0.874 4^***（0.004）	0.815 2^**（0.012）	0.764 0^**（0.011）
政策	8.382 6^***（0.000）	0.589 1^***（0.000）	0.605 1^***（0.001）	0.644 1（0.2976）	0.574 2^***（0.001）
生产环节		1.662 4^***（0.000）
批发环节			0.363 4（0.206）
物流环节				0.963 3（0.397）
供应链协同					10.270 6^***(0.000)
N	307	307	307	307	307
Zero obs	150	150	150	150	150
R²	0.121
Log pseudolikelihood		－689.874 6	－763.415 6	－763.746 5	－746.552 7
Wald chi2		222.15	98.76	107.21	112.96
P值		0.0000	0.0000	0.0000	0.0000

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