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Analysis on the Characteristics and Expansion of Germany Visiting-China Market
2014, (02):
142-150.
Pragmatic cooperation between China and Germany is a model of relations among major powers, Germany held the China Year of Culture in 2012, Germany is also one of China’s largest tourist country in Western Europe, so it has a very important practical significance to study Germany visiting-China market. Based on the series of statistics data, and based on the methods of Seasonal Strength Index and GIS Technology, this paper analyze the Germany visiting-China market from the following three aspects: demographic, time & spatial structure and consumer behavior, and we analyze the results with other tourist source countries. The results show that: (1)The demographic characteristic is complex except male, youth, tourists and business visitors occupy a large proportion; (2)The Germany visiting-China market grow in the overall annual and it’s bimodal within the years, Germany visitors mainly choose the following provinces or cities as their destinations, including Beijing, Shanghai, Zhejiang, Jiangsu and Hubei, they move forward from east China to west China, or from capital to north China, and most of them return to Germany; (3)The Germany visitors entry China through many ways, such as airplane, ships and so on, most of them participate in team, the consumption per capita is very high especially transport costs, and they stay a long time in China, (4)we put forward some suggestions for the market expansion from three aspects, including tourism cooperation area, tourism product supply and tourism services quality.
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