Abstract:

The spatial diffusion of fast-food direct-sale stores is a common economic phenomenon, and it is also an important content of commercial geography. Taking Chinese local fast-food enterprises "Home Original Chicken" direct-sale stores as the research object, this paper used the methods of nuclear density analysis, multi-distance spatial cluster analysis and econometric models to explore the spatial distribution, spatial diffusion patterns and agglomeration characteristics of "Home Original Chicken" direct-sale stores in different periods, and then the factors influencing the spatial diffusion were analyzed. The results show that: (1) Since 2003, the fast-food enterprises in Hefei have developed into top enterprises in Chinese local fast-food industry. At different stages, different spatial diffusion patterns such as deep tillage diffusion, contagions diffusion, hierarchical diffusion and comprehensive diffusion have been adopted. The evolution of enterprise size produces an orderly transformation of the spatial diffusion patterns and paths. (2) The spatial distribution shows obvious agglomeration characteristics. The agglomeration scale mainly concentrates in the range of 0 to 200 km, and its agglomeration intensity and agglomeration scale are continuously strengthened with the diffusion pattern diversification at different stages. It has shifted from the single-center agglomeration in Hefei to the agglomeration in Anhui Province. The diffusion in the Yangtze River Delta and surrounding areas has been obvious. (3) Urban resident population, per capita disposable income, total retail sales of social consumer goods and the number of established stores have a significant impact on the spatial diffusion. After the comprehensive diffusion, the effect of spatial distance on the spatial diffusion is not significant.

Key words: "Home Original Chicken", local fast-food industry, spatial diffusion, influencing factors, direct-sale stores

摘要：

快餐直营店的空间扩散是十分常见的经济现象，也是商业地理学研究的重要内容。以中国本土快餐企业老乡鸡直营店为研究对象，采用核密度分析、多距离空间聚类分析等研究方法与计量模型，总结了老乡鸡在不同时期的空间分布格局、空间扩散模式与集聚特征，进而分析了老乡鸡空间扩散的影响因素，研究结果表明：（1）2003年创立品牌至今，老乡鸡由合肥市的快餐企业发展为中国本土快餐业榜首企业，在不同发展阶段分别采取了深耕式、传染式、等级式及复合式等不同的空间扩散模式，空间扩散模式与路径转变的次序性内生于企业规模的演化；（2）老乡鸡门店呈现明显的空间集聚特征，其集聚强度与集聚规模伴随着不同阶段扩散模式的多样化而不断增强，集聚范围一般控制在200 km范围内，已由初期仅在合肥市内的单中心集聚向在安徽省内集聚转变，在长三角及周边地区扩散布局的态势十分明显；（3）城镇常住人口规模、人均可支配收入、社会消费品零售总额、原有门店数量等因素显著影响老乡鸡的空间扩散。在进入复合式扩散后，空间距离在老乡鸡空间扩散过程中的作用并不显著。

关键词: 老乡鸡, 本土快餐业, 空间扩散, 影响因素, 直营店