主管单位:中国科学技术协会
主办单位:中国地理学会
承办单位:华东师范大学

World Regional Studies ›› 2023, Vol. 32 ›› Issue (1): 31-42.DOI: 10.3969/j.issn.1004-9479.2023.01.2021198

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Spatio-temporal evolution and driving factors of international chain hotels' transnational expansion: A case study of Marriott Hotel Group

Xiang ZHANG1,2(), Chenjiao MA1, Xia DONG3, Zhaohui WANG1, Xingming LI2()   

  1. 1.Wuhan Branch of China Tourism Academy, Central China Normal University, Wuhan 430079, China
    2.Key Laboratory for Geographical Process Analysis & Simulation of Hubei Province, Central China Normal University, Wuhan 430079, China
    3.Tianjin Institute of Rural Economy and Regional Planning, Tianjin 300192, China
  • Received:2021-03-19 Revised:2021-06-15 Online:2023-01-01 Published:2023-01-01
  • Contact: Xingming LI

国际连锁酒店跨国扩张时空演变及驱动因素研究

张祥1,2(), 马晨娇1, 董霞3, 王昭辉1, 李星明2()   

  1. 1.华中师范大学,中国旅游研究院武汉分院,武汉 430079
    2.华中师范大学,地理过程分析与模拟湖北省重点实验室,武汉 430079
    3.天津市农村经济与区划研究所,天津 300192
  • 通讯作者: 李星明
  • 作者简介:张祥(1982—),男,副教授,博士,研究方向为旅游地理,E-mail:znnyt@163.com
  • 基金资助:
    国家自然科学基金项目(41601123);华中师范大学中央高校基本科研业务费项目(CCNU20A06035)

Abstract:

The paper had teased the spatial-temporal evolution history of international chain hotels' transnational expansion, described the spatial expansion scale and direction evolution of typical case hotels' transnational expansion such as Marriott Hotel Group. With the ArcGIS clustering analysis, it had measured and explains the spatial distribution situation and driving factors of its transnational expansion by Fragmentation Index, Unfirming Index and Agglomeration Index. Results show that: (1) The spatial scale of international chain hotels' transnational expansion is expanding, and the degree of internationalization improves continuously. (2) Transnational expansion of international chain hotels shows the characteristics of contact diffusion in the early stage, and accelerates to the developing countries and regions in the later stage, and gradually presents the characteristics of mixed contact diffusion and hierarchical diffusion. (3) International chain hotels' transnational expansion tends to develop homogeneously, evolving to more core countries and distribution countries. (4) Transnational expansion of international chain hotels spread from the core area to the hinterland. (5) The driven key facters are government intervention, market demand and industrial environment and government intervention, external opportunities, regional competitiveness and resource conditions show obvious lag and slowness.

Key words: international chain hotel, transnational expansion, spatio-temporal evolution, driving factors, Marriott Hotel Group

摘要:

通过梳理国际连锁酒店跨国扩张时空演变过程,选择万豪酒店集团作为典型案例,对其跨国扩张空间范围演变进行了描述,采用ArcGIS聚类分析法对其跨国扩张方向特征进行了刻画,采用空间分布碎化指数、均匀度指数和集聚力指数,对其跨国扩张时空演变及驱动因素进行了测度和解释。研究发现:(1)国际连锁酒店跨国扩张空间范围不断拓展,国际化程度不断提升;(2)国际连锁酒店跨国扩张在早期呈现接触扩散特征,后期加速向发展中国家和地区扩张,逐渐呈现接触扩散和等级扩散相混合的特征;(3)国际连锁酒店跨国扩张呈多中心趋向均质发展,向更多的核心国家和非核心国家分布的空间格局演变;(4)国际连锁酒店跨国扩张从核心区向腹地扩散;(5)国际连锁酒店跨国扩张空间差异主要受政府干预、市场需求、产业环境驱动,政府干预起最为关键的作用;外部机遇、区域竞争力和资源条件的驱动触发机制表现出明显滞后性和迟缓性。

关键词: 国际连锁酒店, 跨国扩张, 时空演变, 驱动因素, 万豪酒店集团